Articles by Staff Beverage Industry

Vita Coco, New York, introduced the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp. 

The survey was conducted as a follow-up to a survey Danone commissioned in 2021.

Tsingtao announced the launch of its Premium Lager in a new 24-ounce can. The new size offers a variety of occasions where consumers want more volume and convenience.

Ready-to-drink canned cocktail brand DIO is introducing a variety pack featuring four of its most popular flavors for the very first time.

Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.  

Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, is ushering in the summer season early and celebrating a new addition to its lineup: Lipton Fusions, a lemonade iced tea infused with fruit flavors. 

For National Bubble Tea Day, Krak is encouraging consumers to head to their nearest Krak location to find their new favorite drink with a free boba topping so they can “Krak into it and slay the day.”

UrFriendCharles, Alexander, Va., announced the official launch of UrFriendCharles.com, a groundbreaking eCommerce platform dedicated exclusively to Black-owned spirits.

Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar.

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.