5-hour ENERGY launches limited-edition frozen treat flavors
Nostalgic, summer-inspired flavors now in energy shot form

The Farmington Hills, Mich.-based 5-hour ENERGY brand has debuted three new limited-time offerings inspired by the nostalgic flavors of summer. The new lineup consists of treat-influenced flavors: Firework Freeze, OrangeSicle and Raspberry Cooler.
The new lineup channels classic summertime memories, the brand says, from juicy, mouth-watering ice cream truck favorites to tangy freezer-pop staples. Each flavor delivers a bold, vibrant taste with the fast-acting, sugar-free energy that the brand is known for, it adds.
“Our flavor revolution continues,” said Leah Key, president of Living Essentials LLC, the maker of 5-hour ENERGY products, in a statement. “These nostalgic flavors taste exactly like summer’s favorite frozen treats — but with an energizing twist. In fact, they taste so good that we’re already seeing customers mix them into frozen slushy drinks in stores and making DIY frozen treats at home.”
The freezer-pop-inspired Firework Freeze features a bold, juicy cherry blast followed by tangy lime and a crisp, candy-like blue raspberry finish. It delivers a layered, refreshing flavor rush reminiscent of the country’s favorite ice pop, the brand notes.
Raspberry Cooler is inspired by the icy-cool taste of raspberry sherbet on a hot summer day. It blends sweet and tangy berry notes with a smooth, frosted finish, 5-hour ENERGY shares. This flavor is a refreshing, irresistible flavor that captures the essence of a frozen summer dessert.
Finally, OrangeSicle is inspired by the nostalgic orange and cream ice cream bar. It opens with a punch of fresh, juicy orange balanced by smooth vanilla for a silky, classic finish. The vibrant citrus and velvety vanilla combination create a flavor that is easy and familiar.
Each Extra Strength 5-hour ENERGY shot contains 230 mg of caffeine, B vitamins and essential nutrients for fast, effective energy, the brand adds. With zero sugar and zero calories, the energy shots make for fun, flavorful additions to mocktails, slushies, frozen treat and DIY freezer-pops.
Firework Freeze and Raspberry Cooler are exclusive to 7-Eleven and Speedway stores. They are available now. OrangeSicle is set to launch exclusively at Casey’s later this month.
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