Sparkling Ice releases LIFE SAVERS Red, White and Blue variety pack

Just in time for summer BBQs and America’s 250th birthday, Sparkling Ice, crafted by Talking Rain Beverage Co., has unveiled the Sparkling Ice LIFE SAVERS Red, White and Blue variety 12-pack.
The Red, White and Blue pack extends Talking Rain’s collaboration with Mars brand LIVE SAVERS by introducing two new candy-inspired flavors of Sparkling Ice: White Grape and Blue Raspberry. The pack also includes Sparkling Ice LIFE SAVERS Wild Cherry and Strawberry.
Consumers also can participate in online sweepstakes to win a “Flavor Rescue” by American rapper and official Olympics hype man Flavor Flav. Consumers can submit why they need rescuing for a chance to have Flavor Flav bring the flavor, helping them conquer the top of their to-do list with zero sugar refreshment, it says.
“We knew Flavor Flav was the perfect partner for our Sparkling Ice collab with LIFE SAVERS because he has an innate ability to connect old school with a new era,” said Lisa Holcomb, vice president of brand at Talking Rain, in a statement. “We know that our consumers love to indulge in ‘newstalgia,’ and thanks to our ongoing partnership with Mars, flavor fans can experience those classic candy flavors that spark joy and recognition, now reimagined as a sparkling water.”
When Sparkling Ice LIFE SAVERS debuted its first four flavors, consumers flooded social media with enthusiastic reactions and soon began asking what flavor would come next, it notes. One social post captured the excitement: “I’ve been dying for them to make a blue raz!!” Now that wish has been officially granted.
With its Sparkling Ice LIFE SAVERS beverage collection, Talking Rain achieved an industry-leading milestone: creating brilliant green and blue sparkling beverages in a clear plastic bottle using only colors from natural sources.
Available for a limited time, these unique flavors include Green Apple and Blue Raspberry.
“Talking Rain is committed to creating better-for-you beverages that continuously push the boundaries of innovation,” said Ken Sylvia, CEO of Talking Rain, in a statement. “Working with brands like LIFE SAVERS allows us to give consumers even more reason to reach for Sparkling Ice. Our new Sparkling Ice LIFE SAVERS Red, White and Blue variety pack makes the perfect pairing for a Fourth of July picnic, a poolside gathering or an anytime refreshing treat.”
Rolling out to retailers and Amazon now, Sparkling Ice LIFE SAVERS Red, White and Blue variety 12-pack comes in the 17-ounce tall skinny bottle with a wrap that mimics the original LIFE SAVERS candy tube, supporting the continued expansion of Sparkling Ice’s full-flavored sparkling water portfolio.
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