OLIPOP announced the launch of The Feel Good soda, a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign. 

This launch marks the company’s next phase of growth, bringing sharper brand expression across the shelf and elevating sets OLIPOP apart: exceptional taste and science-backed ingredients and product experience you can feel good about, it says. This evolution reflects the brand’s commitment to making functional soda approachable, delicious, and part of everyday life, while advancing OLIPOP’s mission to redefine the role soda can play in supporting digestive health, it adds.

For the first time ever, OLIPOP has refreshed its packaging across its 6-gram Fiber Line, including 12-ounce cans, multipacks, sleek cans, minis and variety packs. Rather than reinventing the cans, the updated design amplifies the familiar elements consumers already love, drives distinction within the functional soda category, all while highlighting flavors, ingredients benefits and key product information, the company says. 

The new visual style features hand-drawn illustrations inspired by the late ’60s and early ’70s, adding a human touch to the packaging. OLIPOP’s refrigerated 9-gram Fiber Line remains unchanged and continues to be available in stores. 

As part of the refresh, OLIPOP also made updates to a small number of classic flavors based on consumer feedback. Classic Root Beer and Ginger Ale now feature a touch more carbonation, while Lemon Lime and Vintage Cola received both additional bubbles and subtle flavor adjustments to better reflect traditional soda profiles. Additionally, Ridge Rush has been renamed Citrus Rush to better reflect its bright citrus flavor. 

The campaign kicks off with a national advertisement, “A Good Start,” a new spot set to air across CTV premium publishers like Disney, Hulu, Peacock, Amazon Prime Video and more. Blending animation and vibrant imagery, the ad shows how a simple sip of OLIPOP can spark a ripple of goodness — demonstrating how one small, feel-good choice can make a difference inside and extend outward into moments of kindness, connection, and joy, it says.

“A Good Start” also is the first ad campaign to feature OLIPOP’s first-ever sonic signature: a modern take on the iconic Lollipop  song, originally sung by the Chordettes, and reimagined by Zinadelphia with playfully updated lyrics for the brand.  

The feel good soda platform will continue to show up across social content, in-store experiences, and other consumer touchpoints, creating a consistent, mission-driven expression of OLIPOP’s promise to pair crave-worthy taste with science-backed benefits that help people feel good. 

Consumers can celebrate the launch of The Feel Good Soda with 25% off sitewide purchases at OLIPOP from May 20 through May 30.