Mirinda unveiled a new global platform Smile Please alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and create smiles from the first glance, the brand says.  

Life today feels busy and stressful, and people often forget to enjoy the small, happy moments around them. But a smile is a superpower; it can instantly lift the mood and inspire others to smile too. That’s where Mirinda comes in. With its tangy, refreshing flavor, Mirinda invites consumers to see the brighter side of life and smile.

Bursting with retro-modern energy and designed with Gen Z in mind, the refreshed look ― developed in-house by PepsiCo Design and Innovation team ― reflects an expressive, contemporary, and emotionally driven way for consumers to connect with the brand. It embraces bold typography and the iconic Mirinda color palette, while vibrant, larger-than-life fruit forms crown each can and label. Built from semi-circles, the shapes echo the uplift of a smile and establish an unmistakable visual language across variants.

Drawing from the brand’s heritage, the logo has been reimagined with fresh, youthful energy. Saturated tones and high-contrast compositions highlight each flavor while staying true to Mirinda’s bold personality and optimistic spirit.

Eugene Willemsen, CEO of International Beverages at PepsiCo, commented: “Mirinda has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.”

As part of the Smile Please platform, Mirinda is launching Smile Chain, an influencer-led digital activity designed to spark a chain reaction of positivity.

The Smile Please platform will begin rolling out across Mirinda’s international markets from today, with activations in India, Pakistan, China, and Uganda, followed by Vietnam and markets across Europe and Middle East.