Articles by Staff Beverage Industry

Woodford Reserve is elevating the holiday season with the release of its 2025 holiday bottle, featuring artwork created by fashion designer Alexandra O’Neill, founder of the luxury brand Markarian. 

Ibotta is currently piloting LiveLift with leading CPG brands and has future plans to roll it out more broadly with features that allow for increasing frequency of campaign measurement and greater optimization capabilities, it adds.

Ole Smoky Distillery is bringing festive cheer to new and existing fans with the launch of its 12 Days of Moonshine Minis Holiday Pack.

Side Stage captures the energy, magic and community of the legendary festival that built a scene bigger than music, it adds.

Seattle-based Jones Soda Co. unveiled Mary Jones ZERO Sugar, Zero Calorie craft sodas, just in time for the holiday season.

Naked Smoothies is shaking up snack time with the launch of its newly refreshed smoothie lineup inspired by consumers seeking on-the-go options that deliver both flavor and nutritional benefits, it says.

As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger. 

The Coca-Cola Co., Atlanta, announced that for the first time in five years, Coca-Cola is unwrapping a new limited-time holiday flavor: Coca-Cola Holiday Creamy Vanilla, a festive twist on the classic taste that delivers comfort, refreshment and seasonal joy, it says.

To celebrate the release of “Wicked: For Good,” Absolut has brought back its sequin bottle sleeve with a Wicked-ly fun twist: the sleeve transforms from pink to green with the flick of a wrist.

Elmhurst 1925 has partnered with Costco to launch an exclusive three-pack of its best-selling Unsweetened Cashew Milk. This move marks its official entry into the warehouse club space.