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Beverage NewsWine & Spirits

BuzzBallz unveils Tropic Tang flavor, ‘Twangy Chapz’ contest

New flavor rolling out at retailers nationwide

By Staff Beverage Industry
BuzzBallz Twang Chapz
(Image courtesy of BuzzBallz)
July 8, 2026

BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is putting a new twist on a classic orange flavor with the launch of Tropic Tang.

The latest addition to the BuzzBallz lineup delivers a bright, juicy orange flavor with a tropical taste, the company says.

To celebrate the launch of Tropic Tang, BuzzBallz is saddling up with Twangy Chapz. 

The Twangy Chapz feature orange faux suede with matching fringe and yellow accents, a handcrafted pop-tab belt buckle, and built-in side saddles capable of holding up to six Tropic Tang BuzzBallz. Matching boxers stamped with “You'll Love These Tangy Ballz” and accented with white hibiscus flowers complete the unapologetically BuzzBallz look.

Inspired by Floribama, where neon-lit beach bars meet coastal honky tonks, the Twangy Chapz are made for anyone looking to command the room like a classic western showdown, the company says. No detail was spared, down to the dedicated pocket built specifically for a mini drink umbrella, it adds.

“Tropic Tang tastes like summer vacation in a BuzzBallz, and the Twangy Chapz take that feeling one step further,” said Jess Scheerhorn, president of BuzzBallz, in a statement. "They're over-the-top and exactly the kind of fun our fans expect from us. Tropic Tang and Twangy Chapz are made for the cowboy or cowgirl who isn't afraid to keep warm-weather vibes riding high until sunset.”

Starting on July 22, consumers 21 and older will have the chance to win one of 34 limited-edition Twangy Chapz through a special contest on the BuzzBallz Instagram account. To enter to win, consumers must follow @BuzzBallz, like the contest post and comment with their twangy alter ego name. Think names like “The Citrus Sheriff,”  “Tang Wrangler,” or “Beachside Bandit,” the company says. Submissions close on July 24, with winners notified the following Monday, July 27, it notes.

Each winner will receive:

  • One pair of limited-edition, one-size-fits-most Twangy Chapz
  • Built-in side saddles that hold up to six Tropic Tang BuzzBallz
  • A dedicated holder for mini drink umbrellas
  • One pair of large bright orange boxer shorts to complete the full Tropic Tang look

Meanwhile, Tropic Tang is now rolling out nationwide at retailers and online, it notes.


KEYWORDS: contests Ready-to-Drink (RTD) Cocktails tropical flavors

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