As the United States approaches its 250th anniversary, The Coca‑Cola Co. announced plans to commemorate the milestone through a combination of limited-edition packaging, creative storytelling and community impact initiatives that will roll out throughout 2026. 

At the center of the celebration is a new collection of limited-edition America250 packaging, including custom bottles and Coca‑Cola’s first-ever America250 collectible mini-cans. Each mini-can features a design unique to one of the 50 states, as well as Puerto Rico and the District of Columbia, highlighting iconic local symbols, including Georgia’s peach to California’s surfer culture.

Designed for collecting and sharing, the America250 packaging also connects consumers to interactive experiences. By scanning participating products, consumers can unlock prizes and rewards, including the opportunity to win a new Jeep and other experiences inspired by exploring the country, it says.

The campaign is anchored by a new creative anthem, “Drink in America,” which celebrates the spirit of American communities, and capturing everyday moments, local traditions and shared experiences, all refreshed with a Coca‑Cola.

“For nearly 140 years, Coca‑Cola has been part of the American experience,” said Stacy Jackson, vice president of Coca‑Cola Trademark for North America, in a statement. “From our collectible America250 mini-cans to our community outreach initiatives, our goal is to uplift Americans throughout every zip code and create optimism for the future.”

Beyond packaging and creative, Coca‑Cola’s America250 efforts place a strong emphasis on community engagement and service. A cornerstone of the initiative is an ambitious goal to generate 250,000 volunteer hours in 2026, working alongside local bottlers and community partners nationwide.

Volunteer and cause-marketing programs will focus on areas including food insecurity, disaster relief, sustainability, youth empowerment, and honoring military members and veterans. The company’s local bottling system will play a key role in bringing these initiatives to life at the community level, it says.

Coca‑Cola also will launch “Paint the Nation,” a large-scale public art initiative that will result in dozens of murals created in collaboration with local artists. Each mural will reflect local culture and community pride, creating a lasting visual legacy that extends beyond the anniversary year. Design and development will begin this month and continue through the end of 2026.

“Our America250 partnership is an open invitation for communities to participate in this historic moment,” said Shakir Moin, president of marketing for Coca‑Cola North America. “We designed this program to be inclusive and impactful. Initiatives like ‘Paint the Nation’ and our volunteer efforts empower employees, bottlers and fans to create meaningful memories and lasting contributions.”

Coca‑Cola’s America250 celebration will continue throughout the year, with brand presence at marquee events including the NASCAR Coca‑Cola 600, the PGA Tour Championship, major music festivals and other large-scale cultural moments. Additional Coca‑Cola brands—such as BODYARMOR, Gold Peak, vitaminwater and smartwater — will also introduce commemorative packaging as part of the broader celebration.

The America250 campaign was created by WPP Open X and led by Ogilvy, with support from Burson, VML, Mayan Productions, Optimus Chicago, and VAST/Keith Harris.