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Carbonated Soft DrinksNew Packages

Sprite celebrate NBA teams, Unrivaled players

By Staff Beverage Industry
Sprite Atlanta Hawks
(Image courtesy of The Coca-Cola Co.)
February 19, 2026

Sprite announced the launch of its new co-branded, limited-edition cans featuring select NBA teams and Unrivaled players. Designed with regional pride in mind, the cans celebrate local fandom while giving fans something new to discover and collect.

Sprite’s heritage and legacy within basketball culture spans decades, marked by iconic campaigns like Obey Your Thirst and partnerships with inspiring athletes who have helped shape the game on and off the court such as Anthony Edwards. That legacy continues through Sprite’s multi-year partnership with Unrivaled, reflecting a commitment to supporting women who are pushing the sport forward and helping make meaningful change. Together, this collaboration moves that story ahead by celebrating the players, fans, and culture shaping the game today and into its next generation, the brand says.

This collection features designs for 17 select NBA teams from across the league and eight Unrivaled players. Each can serves as a visual homage to its city, capturing the energy, attitude, and pride that define local basketball culture. More than a collectible, every design becomes something fans can hold and share as a symbol of who they root for, it adds.

Through March, all cans will be available for purchase at select retailers across their respective local markets (Unrivaled cans will be available across the Northeast, Las Vegas & Florida markets). The following teams and players are found on the cans:

 •    NBA: Atlanta Hawks, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Los Angeles Clippers, Memphis Grizzlies, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Oklahoma City Thunder, Philadelphia 76ers, Phoenix Suns, Portland Trailblazers, Sacramento Kings, San Antonio Spurs, Utah Jazz, Washington Wizards

•    Unrivaled: Can 1: Lexie Hull, Brittney Sykes, Napheesa Collier, Skyler Diggins; Can 2: Kate Martin, Dearica Hamby, Rhyne Howard, Breanna Stewart

Consumers also will be able scan the can to access the Sprite Squad digital portal for exclusive opportunities at merch, game day tickets and other prize perks.

KEYWORDS: sports packaging Sprite

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