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Home » Topics » Beverage News

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POWERADE POWER WATER

POWERADE unveils POWER WATER

New water 1st innovation in 5-plus years from brand
Staff Beverage Industry
October 1, 2025

POWERADE, a brand of the Coca-Cola Co., Atlanta, announced the launch of POWERADE POWER WATER, marking the brand’s first product innovation in over five years.


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Beverage News

Keychain establishes European footprint

Platform expands to Ireland, appoints European general manager
Staff Beverage Industry
September 30, 2025

With this recent funding and launch of AI-native product KeychainOS, the company will help local manufacturers reduce bottlenecks and manage their production cycles more efficiently, it adds.


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Diet Coke Lime

Retro Diet Coke Lime returns this fall

Limited-edition launch taps into nostalgia
Staff Beverage Industry
September 30, 2025

This fall, Diet Coke, a brand of The Coca-Cola Co., is bringing back one of its most beloved flavors, Retro Diet Coke Lime, returning to shelves nationwide Oct. 6. 


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Juni Lemonade Tea

Juni releases limited-edition variety

Sparkling drink available exclusively on DrinkJuni.com
Staff Beverage Industry
September 30, 2025

Juni, the sparkling adaptogenic tea brand co-founded by Jay Shetty, Radhi Devlukia, and Kim Perell, announced the launch of its newest limited-edition flavor.


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Dirty Mountain Dew

Mountain Dew adds indulgent flavor

Dirty Mountain Dew Cream Soda Dew debuts at NACS Show
Staff Beverage Industry
September 29, 2025

Mountain Dew, a brand of PepsiCo, is shaking things up with its latest release: Dirty Mountain Dew Cream Soda Dew, the first indulgent flavor in its portfolio.


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Charlie Sheen Wild AF

Charlie Sheen enters non-alcohol beer market

Wild AF available for pre-order, select online retailers
Staff Beverage Industry
September 29, 2025

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.


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Beverage News

Nestlé appoints new CEO of Nespresso

Alfonso Gonzalez Loeschen to take over as Nespresso’s CEO Nov. 1
Staff Beverage Industry
September 25, 2025

“We are happy to announce that Alfonso will become the new CEO of Nespresso and a member of the Group Executive Board,” said Philipp Navratil, CEO of Nestlé, in a statement.


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Stiller's Soda

Ben Stiller enters soft drink category with New York City launch

Stiller’s Soda available in 3 nostalgic flavors
Staff Beverage Industry
September 24, 2025

Ben Stiller launched Stiller’s Soda in his hometown of New York City, introducing a beverage that is low sugar, only 30 calories and all-natural. 


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Tito's Vodka Lalo Tequila

Tito’s Handmade Vodka to acquire the majority stake in LALO Tequila

Co-founder Eduardo ‘Lalo’ González will continue to steward brand’s production
Staff Beverage Industry
September 23, 2025

Tito’s Handmade Vodka, Austin, Texas, announced it has entered into a definitive agreement to acquire the majority stake in LALO Tequila, one of the fastest-growing tequila brands in the United States.


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Michelob Ultra No. 1 Beer

Michelob ULTRA No. 1 selling beer in US

Light beer brand cites retail and on-premise data
Staff Beverage Industry
September 23, 2025

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.


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