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Pepsi upgrades Pepsi Zero Sugar recipe

New zero-sugar soft drink well-received in consumer preference testing
January 13, 2023
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Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a new and improved Pepsi Zero Sugar. The company also is giving consumers the opportunity to redeem up to 10 million free Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl. 


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7-Eleven debuts Vitaminwater Zero Sugar LOOK Slurpee

Limited-edition frozen drink latest addition to Slurpee varieties
January 13, 2023
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7-Eleven Inc., Irving, Texas, announced the newest addition to the Slurpee drink lineup: Vitaminwater Zero Sugar LOOK Slurpee. A blend of blueberry and hibiscus flavors, this sugar-free frozen drink is available now at participating 7-Eleven, Speedway and Stripes stores for a limited-time only.


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PepsiCo debuts STARRY to lemon lime soda market

January 11, 2023
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PepsiCo, Purchase, N.Y., announced the launch of STARRY, a lemon lime-flavored carbonated soft drink bursting with lemon lime flavor that delivers a crisp, refreshing bite, the company says. STARRY in Regular and Zero Sugar versions is available now at U.S. retailers and foodservice outlets nationwide.


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Partake Brewing incorporates Hazy IPA varietal into wider portfolio

Non-alcohol beer available DTC, select retailers
January 11, 2023
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Partake Brewing, Calgary, Alberta, announced the incorporation of its Hazy IPA Varietal into the company’s wider portfolio as a result of consumer demand.


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Califia Farms launches Organic Oatmilk, Almondmilk

Plant milk company adds new pack sizes for popular varieties
January 10, 2023
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Califia Farms, Los Angeles, expanded its line of dairy-free products with the launch of USDA certified Organic Oatmilk and Almondmilk. With just three ingredients ― purified water, sea salt, oats/almonds ― and no oils or gums, the brand designed the latest offerings to meet the needs of consumers seeking products with fewer ingredients, yet at an accessible price point, it says. 


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Monster Energy launches Monster Energy Zero Sugar

January 9, 2023
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Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar. With a full launch in the first quarter of 2023, consumers can enjoy the taste of the flagship original Monster Energy Green, but without sugar, the company says.


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Beverage News

Brown-Forman completes acquisition of Diplomático Rum brand

January 6, 2023
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Brown-Forman Corp., Louisville, Ky., announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement to purchase the brand in October 2022, giving Brown-Forman an entry into the growing super-premium-plus rum category.


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Beverage News

Drizly, Boisson team up to add non-alcohol retailer to platform

Agreement adds Boisson’s catalog of 125 non-alcohol brands
January 4, 2023
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Boisson, New York, announced its availability on beverage alcohol eCommerce shop Drizly to deliver elevated non-alcohol (NA) beverages to consumers throughout the nation, it says. Through this collaboration, consumers across the United States now can shop Boisson’s wide range of NA beverages on the Drizly app or web experience.


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International Delight releases FRIENDS Manhattan Hazelnut Mocha creamer

Limited-edition creamer also available in zero sugar offering
January 3, 2023
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International Delight, a brand of Danone North America, Broomfield, Colo., is transporting coffee lovers from their kitchen tables to the most iconic orange couch in sitcom history with new limited-edition FRIENDS Manhattan Hazelnut Mocha creamer, in partnership with Warner Bros. Discovery Global Consumer Products.


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Magic Hour launches new Wanderlust Collection

Organic tea company’s newest line offers flavors from exotic regions
January 3, 2023
2 Comments

Ojai, Calif.-based Magic Hour, an everyday luxury brand of organic, hand-crafted premium teas, announced the launch of its newest line: the Wanderlust Tea Collection. Artfully representing seasonal tastes and traditional herbs from around the globe, the line is aimed to take wellness seekers and foodies senses on a culinary tour of the world's most exotic locations through interpretations of regional cuisine blended with wellness botanicals, the company says.


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Cognitive Support: The New Frontier of Well-Being

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

April 11, 2023

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