Campaign operating through this weekend will benefit Feeding America
June 26, 2020
Atlanta-based The Coca-Cola Co. and Uber Eats launched a joint program to benefit Feeding America, the nation’s largest domestic hunger-relief organization. Through June 28, for every order placed via Uber Eats from a participating restaurant, Feeding America will receive a donation to provide one meal to a person in need, with the goal of providing up to 5 million meals.
SANTA FÉ launches in 5 varieties, including Arnold Palmer
June 25, 2020
New York-based AriZona Beverages introduced SANTA FÉ, a new line of sparkling waters made with real fruit, including the first and only sparkling Arnold Palmer. With less than 20 calories in each 16-ounce can, SANTA FÉ is a low-carb and gluten-free beverage.
Rob Pihl to remain with craft brewer as brewmaster, brand ambassador
June 23, 2020
Newport Craft Brewing & Distilling Co., Newport, R.I., announced the acquisition of New York-based Radiant Pig Beer Co. With Braven Brewing Co. and Radiant Pig Beer Co., Newport Craft’s stable of products now features 26 authentic beers, and more than 10 craft spirit and cocktail labels, the craft brewer and distiller says.
Company partners with TerraCycle to ensure recyclability of packaging
June 22, 2020
Los Angeles-based F. Gaviña & Sons Inc., the makers of Latin-style espresso Café La Llave, announced the launch of Café La Llave Espresso Single Serve Coffee Pods, marking the brand's entry into the single-serve pod market.
Juice brand also releases Organic Celery Apply Cucumber Juice Blend
June 18, 2020
R.W. Knudsen Family, a brand of Orrville, Ohio-based J.M. Smucker Co., announced the launch of four new Organic Juice Beverage Shots: Pineapple Ginger, Apple Cider Vinegar, Beet Juice and Carrot Black Pepper Turmeric. All are available at natural and conventional retailers, such as Amazon.com and Kroger.
San Francisco-based Aura Bora is rolling out a line of sparkling waters that pairs herbs and fruits. The first five varieties are Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut.
Old Orchard Brands offers 40 frozen juice concentrates
June 12, 2020
Old Orchard Brands, Sparta, Mich., reports seeing a renewed consumer interest in the frozen juice category, which has experienced triple-digit sales growth amid COVID-19 pandemic buying, according to data from Information Resources Inc. (IRI), Chicago. This information indicates consumers in the U.S. are buying frozen juices at the highest rate seen in years.
In the July 2020 issue of Beverage Industry, the magazine highlights how Calypso Lemonade is looking to follow up its 2019 success with more great releases. Also in this issue is the 2020 State of the Beverage Industry report, features on plant water beverages, clean label ingredients and THC usage in beverage formulations.