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U.S. spirits exports declined 3.8% in 2025 to $2.37 billion, reflecting the impact of ongoing trade friction, retaliatory actions and broader economic headwinds, according to the 2025 American Spirits Exports Report released by the Distilled Spirits Council of the United States (DISCUS).

BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.

Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are. 

Mr. Pibb, a brand of Atlanta-based The Coca-Cola Co., has teamed up with basketball Hall of Famer Scottie Pippen for a new campaign that challenges perceptions and celebrates individuality, the brand says.

Oskar Blues is expanding its portfolio with two new offerings: Dale’s IPA Mix Pack and Neon Rodeo Slightly Sour.

Chobani’s brand La Colombe is making a significant investment in West Michigan with a multi-phase expansion of its plant in Norton Shores.

Molson Coors Beverage Co., Chicago, announced the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, a ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging.

Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal. 

Sazerac, Louisville, Ky., announced its acquisition of Dirty Shirley, a ready-to-drink cocktail brand known for its vodka-spiked take on the classic Shirley Temple.

Back by popular demand, The ICEE Co., and Just Born Inc., the makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.