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Red Bull announced the Red Bull Advent Calendar for 2026, a limited time offering available beginning Sept. 28. 

Halfday, the better-for-you iced tea brand made with prebiotics, is expanding its flavors with Crisp Apple Tea, a seasonal brew that brings the whole apple orchard feeling into a can.

Milo's Tea Co. Inc., Birmingham, Ala., announced it has surpassed $1 billion in annual retail sales, based on Circana data for 52 weeks ending Sept. 6 a milestone reached ahead of the company’s own projection of year-end 2027. 

Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.

C4 Energy, part of the Nutrabolt portfolio of performance brands, has officially launched All Hopped Up, an energy drink inspired by the crisp taste of light beer with a splash of orange.

Matchi Global LLC, Alexandria, Va., announced the launch of Matchi, a new line of canned protein matcha lattes.

Faygo announced its bringing back two fan-favorite apple flavors for fall: Jolly Green Apple and Candy Apple.

The 2026 National Coffee Data Trends (NCDT) Fall Report, conducted by Dig Insights on behalf of the National Coffee Association in June, finds that overall past-day coffee consumption remains steady at 66% of American adults, with out-of-home coffee consumption nearing pre-pandemic levels and specialty coffee consumption at a new record high.

GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.

Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging.