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Lando Norris Zero Sugar features a yuzu melon profile and a can wrapped in Norris’ iconic helmet design. 

Government regulations and shifting consumer preferences are influencing the beverage colors market. 

FreshBrew Group, Houston, one of the largest private-label coffee and tea roasters in the country, announced the acquisition of Long Island City, N.Y.-based White Coffee Corp.’s Branded Coffee licensed division, which includes the nation’s largest portfolio of licensed bagged coffee and K-Cup products. 

The maker of 5-hour ENERGY products announced multiple bold flavor announcements launching later this year and next year.

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says. 

Ingredient suppliers announced new investments that are supporting beverage new product development.

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.

The Coca-Cola Co. is giving consumers a new way to enjoy their favorite beverages with the debut of the 7.5-ounce mini can as a single-serve option in convenience stores nationwide beginning Jan. 1.

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.

Liquid Death, Los Angeles, announced its new distribution agreement with Big Geyser, New York.