Brown-Forman Corp., Louisville, Ky., announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement to purchase the brand in October 2022, giving Brown-Forman an entry into the growing super-premium-plus rum category.

Boisson, New York, announced its availability on beverage alcohol eCommerce shop Drizly to deliver elevated non-alcohol (NA) beverages to consumers throughout the nation, it says. Through this collaboration, consumers across the United States now can shop Boisson’s wide range of NA beverages on the Drizly app or web experience.

International Delight, a brand of Danone North America, Broomfield, Colo., is transporting coffee lovers from their kitchen tables to the most iconic orange couch in sitcom history with new limited-edition FRIENDS Manhattan Hazelnut Mocha creamer, in partnership with Warner Bros. Discovery Global Consumer Products.

Ojai, Calif.-based Magic Hour, an everyday luxury brand of organic, hand-crafted premium teas, announced the launch of its newest line: the Wanderlust Tea Collection. Artfully representing seasonal tastes and traditional herbs from around the globe, the line is aimed to take wellness seekers and foodies senses on a culinary tour of the world's most exotic locations through interpretations of regional cuisine blended with wellness botanicals, the company says.

Labatt Blue Light recently introduced its fruity take on non-alcoholic beer: Labatt Blue Light Non-Alc Strawberry Acai. With 75 calories, this year-round non-alcohol beer features bright notes of strawberry and popular acai. 

Ridgefield, Conn.-based ReserveBar, an established eCommerce leader in luxury and ultra-premium spirits, Champagne and wine and The Tasting Alliance, San Francisco, which operates a portfolio of global spirits and wine competitions, announced partnering to create Top Shelf. The immersive, multi-day event will bring together the world's most exciting, illustrious and award-winning brands and discerning consumers to experience the best that the industry has to offer, the companies say.

How have beer, wine and spirits performed in 2022, and what’s coming down the road in 2023? NielsenIQ experts Drew Hummel and Jon Berg shared the latest insights at a special beverage alcohol industry webinar: “What’s now and what’s next?,” a beverage alcohol industry webinar. 

Los Angeles-based HOP WTR, a non-alcohol beverage company, announced its commitment to helping fans ditch the booze this January with the launch of the HOP LOCKR. With more people choosing to take part in “Dry January” each year, the HOP LOCKR will keep temptation at bay by keeping booze locked up until Feb. 1, so those participating can achieve their “Dry January” goals, the company says. 

Fort Lauderdale, Fla.-based Cann-Ade Corp., producer of Cann-Ade, a USDA Organic cannabis-infused beverage brand, announced the launch of its Regulation Crowdfunding offering on the StartEngine equity crowdfunding platform.

SKYY Vodka, a brand of Campari Group, Sesto San Giovanni, Italy, announced its “SKYY Says I Do” campaign in partnership with NYC Pride, as an extension of the vodka brand’s ongoing support of marriage equality and the LGBTQIA+ community. The campaign will cover the costs of wedding ceremonies for 100 couples nationwide through a digital sweepstakes hosted on Instagram in celebration of marriage equality.