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Home » Topics » Beverage News

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Dirty Mountain Dew

Mountain Dew adds indulgent flavor

Dirty Mountain Dew Cream Soda Dew debuts at NACS Show
Staff Beverage Industry
September 29, 2025

Mountain Dew, a brand of PepsiCo, is shaking things up with its latest release: Dirty Mountain Dew Cream Soda Dew, the first indulgent flavor in its portfolio.


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Charlie Sheen Wild AF

Charlie Sheen enters non-alcohol beer market

Wild AF available for pre-order, select online retailers
Staff Beverage Industry
September 29, 2025

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.


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Beverage News

Nestlé appoints new CEO of Nespresso

Alfonso Gonzalez Loeschen to take over as Nespresso’s CEO Nov. 1
Staff Beverage Industry
September 25, 2025

“We are happy to announce that Alfonso will become the new CEO of Nespresso and a member of the Group Executive Board,” said Philipp Navratil, CEO of Nestlé, in a statement.


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Stiller's Soda

Ben Stiller enters soft drink category with New York City launch

Stiller’s Soda available in 3 nostalgic flavors
Staff Beverage Industry
September 24, 2025

Ben Stiller launched Stiller’s Soda in his hometown of New York City, introducing a beverage that is low sugar, only 30 calories and all-natural. 


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Tito's Vodka Lalo Tequila

Tito’s Handmade Vodka to acquire the majority stake in LALO Tequila

Co-founder Eduardo ‘Lalo’ González will continue to steward brand’s production
Staff Beverage Industry
September 23, 2025

Tito’s Handmade Vodka, Austin, Texas, announced it has entered into a definitive agreement to acquire the majority stake in LALO Tequila, one of the fastest-growing tequila brands in the United States.


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Michelob Ultra No. 1 Beer

Michelob ULTRA No. 1 selling beer in US

Light beer brand cites retail and on-premise data
Staff Beverage Industry
September 23, 2025

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.


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Netflix AB InBev

AB InBev, Netflix announce global brand partnership

Companies to partner on co-branded campaigns around Netflix live events
Staff Beverage Industry
September 23, 2025

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services.


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Saint James Juicy Peach

Saint James Iced Tea, Juicy Couture join forces for new flavor

Y2K-inspired campaign for limited-edition flavor features Ashtin Earle
Staff Beverage Industry
September 22, 2025

This partnership further solidifies Saint James’ position as a pop-culture reintroduction of the classic beverage, the brand adds.


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Molson Coors Rahul Goyal

Molson Coors Beverage name new president, CEO

Rahul Goyal builds on 24-year career with total beverage company
Staff Beverage Industry
September 22, 2025

Molson Coors Beverage Co., Chicago, announced that its Board of Directors has unanimously appointed a successor to Gavin Hattersley as president and CEO. 


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Avril Lavigne Foley Wines Complicated Pinot Noir

Banshee Wines, Avril Lavigne partner for 'Complicated' wine

The Pinot Noir marks Lavigne's first official wine release
Staff Beverage Industry
September 18, 2025

Complicated is a limited-edition small batch Pinot Noir that pays tribute to Lavigne’s RIAA three-times platinum-certified single.


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