Leading beverage companies roll out ingredient transparency infrastructure
Good to Know QR codes integrate on beverage can, bottles to provide ingredient information
America’s leading beverage companies, including The Coca-Cola Co., Keurig Dr Pepper and PepsiCo, announced the nationwide expansion of a shared digital ingredient transparency infrastructure, designed to empower consumers with easy-to-understand information about the ingredients in their drinks so they can make the decisions that are right for them, the trade organization America Beverage explains.
For more than 100 years, America’s beverage companies have been rooted in every American community, providing family-supporting jobs for the people who live in them, and accountable to them ― not only in terms of economic impact, but through civic responsibility, American Beverage shares. As the nation marks 250 years of independence, America’s beverage industry is leaning into a tradition of helping to solve pressing public policy challenges by taking action, it adds.
This first-of-its-kind innovation allows consumers to directly scan product QR codes displayed on beverage cans and bottles and connect to GoodtoKnowFacts.org, a comprehensive database developed by American Beverage that provides factual, non-industry information about more than 140 beverage ingredients. The platform is designed to be a first stop for consumers who are calling for more easily accessible and clear information about the growing choices of beverages in the grocery aisle, it explains.
“Consumers want greater transparency and deserve to have confidence in the safety of their foods and beverages,” said American Beverage President and CEO Kevin Keane in a statement. “Transparency means more than simply listing ingredients ― it means providing relevant context that helps people understand where specific ingredients are used, what function they serve and how regulators in different countries view them. By integrating Good to Know into QR codes, we’re making it easier than ever for consumers to have clear and reliable information right at their fingertips.”
Good to Know is powered exclusively by trusted sources, American Beverage says. It is a compilation of publicly available safety from global food safety agencies. The site contains no industry research, no industry positions and no industry recommendations — only the published findings of the world’s leading independent food safety authorities, it adds. By scanning, users will be able to directly access complete ingredient safety assessments from the U.S. Food & Drug Administration (FDA), the European Food Safety Authority (EFSA) and Health Canada in one place, with assessments from the Joint FAO/WHO Expert Committee on Food Additives where needed.
America’s beverage companies began integrating Good to Know into product QR codes in the first quarter of 2026, and they’ve committed to achieving full or near-full market penetration across all beverage portfolios by the end of 2027.
The integration of global ingredient safety data into product QR codes is the latest action by the beverage industry to give consumers more choices and more information so that they can make informed decisions. Our other actions include:
• Twenty years of portfolio investment and product innovation that resulted in more than 400 zero-sugar brands; the majority of which are non-soda beverages including waters, teas, hydration drinks, sports drinks, protein beverages, prebiotics among others.
• The first industry to voluntarily place easy-to-understand calorie counts prominently on the front of every bottle and can we sell.
• Voluntarily removing full-calorie beverages from schools in 2006. Beverage calories in schools dropped by 94%, helping to shape an entire generation’s consumption patterns.
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