QR codes - Page 1 | Beverage Industry

Appetite Creative Global Connected Packaging Survey

Connected packaging usage matures with multi-technology approach

Survey shows companies see connected packaging as increasiningly important

March 17, 2025

As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.

Packaging Materials

Smart labels ensure transparency

Intelligent labels benefit manufacturers, consumers

Chloe Alverson

May 3, 2023

Smart labels can provide product information, as well as analyze consumer buying patterns.

Packaging Materials

Intelligent packaging takes brands to new heights

AR, QR codes give consumers access to videos, contests

Barbara Harfmann

April 28, 2022

Packaging design is advancing in innovative ways, with smart labeling, art-inspired labels, AI and even virtual tastings to engage consumers.

PurePitch Next Generation yeast strains creates clean-tasting beer, IPAs

Yeast passes 38 quality checkpoints before reaching brewer

August 31, 2021

White Labs is raising the bar in the art of brewing beers through its PurePitch Next Generation.

Packaging Materials

Beverage market taps into smart labeling technology

Intelligent labels further branding, security

Jessica Jacobsen

April 27, 2021

Whether for enhanced branding opportunities, to protect the authenticity of a brand or to prevent counterfeiting, smart labels are increasing in usage across the beverage market.

1850 Coffee adds QR codes, K-Cup packaging

IBM Blockchain Technology traces coffee back to its origin

January 14, 2021

1850 Coffee has partnered with Farmer Connect and IBM Blockchain Technology to allow coffee drinkers to trace their coffee back to its origin through a QR code located on select bags of its coffee.

In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Game of Thrones’ QR code bursts into life depending on whether bottle depicts Fire or Ice

Johnnie Walker releases limited-edition Scotch whiskies with AR technology

February 12, 2020

In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

The Dreaming Tree wines features pressure sensitive labels.

Sustainability has growing influence on labeling materials for beverages

Specialty effects like inks, NFC technology and more proliferate label market

Jessica Jacobsen

August 29, 2019

Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.

Malibu Rum Connected Bottle - Beverage Industry

Malibu Rum launches Connected Bottle

LTO bottle features NFC technology in the cap, QR code on the bottle neck

July 10, 2019

Consumers who scan the QR code or tap the NFC tag are directed via a quick-link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag while gaining exclusive access to cocktail recipes and more, the company says.

Coding equipment meets marketing demands for beverage manufacturers

Laser coding capabilities catch up to continuous inkjet coders

Jennifer Storelli

August 15, 2014

In The Walt Disney Co.’s 2003 feature film “Pirates of the Caribbean: Curse of the Black Pearl,” lawless groups of sailors often remind each other to “keep to the code,” referring to the set of societal guidelines handed down by their pirate forefathers.