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Consumers thirst for more information is seeing beverage labels take on a bigger role than branding. Associations and manufacturers are implementing digital tools to keep consumers in the know.

Consumer interests and engagement are influencing secondary packaging as brands are turning to recyclable materials as well as digital solutions.

America’s leading beverage companies, including The Coca-Cola Co., Keurig Dr Pepper and PepsiCo, announced the nationwide expansion of a shared digital ingredient transparency infrastructure, American Beverage explains.

Manufacturers of inks and coatings are utilizing an innovative spirit to create solutions for today’s beverage manufacturers.

For labeling materials, sustainability continues to be one of the key attributes influencing these next generation solutions.

As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.

Smart labels can provide product information, as well as analyze consumer buying patterns.

White Labs is raising the bar in the art of brewing beers through its PurePitch Next Generation.