Items Tagged with 'QR codes'

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In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Game of Thrones’ QR code bursts into life depending on whether bottle depicts Fire or Ice

Johnnie Walker releases limited-edition Scotch whiskies with AR technology

February 12, 2020

In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

The Dreaming Tree wines features pressure sensitive labels.

Sustainability has growing influence on labeling materials for beverages

Specialty effects like inks, NFC technology and more proliferate label market

Jessica Jacobsen

August 29, 2019

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Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.

Malibu Rum Connected Bottle - Beverage Industry

Malibu Rum launches Connected Bottle

LTO bottle features NFC technology in the cap, QR code on the bottle neck

July 10, 2019

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Consumers who scan the QR code or tap the NFC tag are directed via a quick-link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag while gaining exclusive access to cocktail recipes and more, the company says.

Coding equipment meets marketing demands for beverage manufacturers

Laser coding capabilities catch up to continuous inkjet coders

Jennifer Storelli

August 15, 2014

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In The Walt Disney Co.’s 2003 feature film “Pirates of the Caribbean: Curse of the Black Pearl,” lawless groups of sailors often remind each other to “keep to the code,” referring to the set of societal guidelines handed down by their pirate forefathers.

Cracking the QR Code

January 15, 2013

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Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.

Rebranding unveiling

January 16, 2012

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Vemma updated the packaging for its Verve brand of energy drinks and shots.

Decoding mobile beverage technology

Stephanie Cernivec

September 12, 2011

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The Internet’s evolution and increasing popularity of social media has allowed companies to get closer than ever to their consumers. Now, they can even reach them through these mediums in the store.

Interactive wine

July 11, 2011

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Healdsburg, Calif.-based Dry Creek Vineyard released its 2010 Fumé Blanc wine in newly designed bottles that incorporate QR code technology. Consumers with smartphones equipped with QR code readers can scan the image and be taken to a 2-minute video of the winery family discussing the new vintage. In addition to the QR code, the 2010 Fumé Blanc bottle features the image of a sailboat, which reflects the family’s passion for sailing.

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Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 July

In the July 2020 issue of Beverage Industry, the magazine highlights how Calypso Lemonade is looking to follow up its 2019 success with more great releases. Also in this issue is the 2020 State of the Beverage Industry report, features on plant water beverages, clean label ingredients and THC usage in beverage formulations.

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