America’s leading beverage companies, including The Coca-Cola Co., Keurig Dr Pepper and PepsiCo, announced the nationwide expansion of a shared digital ingredient transparency infrastructure, American Beverage explains.
As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.
Whether for enhanced branding opportunities, to protect the authenticity of a brand or to prevent counterfeiting, smart labels are increasing in usage across the beverage market.
IBM Blockchain Technology traces coffee back to its origin
January 14, 2021
1850 Coffee has partnered with Farmer Connect and IBM Blockchain Technology to allow coffee drinkers to trace their coffee back to its origin through a QR code located on select bags of its coffee.
Johnnie Walker releases limited-edition Scotch whiskies with AR technology
February 12, 2020
In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.