Flavored malt beverage brand creates faux luxury brand for mischievous gift givers
December 9, 2019
As a brand that is known for being both mischievous and fun, Smirnoff Ice, a brand of Diageo North America, Norwalk, Conn., has created the ultimate holiday present this holiday season: three different cardboard boxes that appear to contain luxurious home goods items and appliances, but actually contain a bottle of Smirnoff Ice premium flavored malt beverage.
Private label spirits line available in vodka, Canadian whisky, Irish whiskey
December 3, 2019
BJ’s Wholesale Club, Westborough, Mass., launched a premium spirits collection from the retailer’s exclusive brand, Wellsley Farms. BJ’s members can find the new spirits, which include vodka, Canadian Whisky and Irish Whiskey, in select BJ’s clubs now, just in time for holiday entertaining.
Coffee brand announces donation program for Giving Tuesday
November 26, 2019
This Giving Tuesday, Hugh Jackman's Laughing Man Coffee, Boston, is making every cup (and smile) count by encouraging fans to smile to make a difference. For every smiling selfie shared using the Laughing Man Coffee filter on Instagram Stories on Dec. 3, $1 will be donated toward the Laughing Man Foundation, up to $100,000.
Wine outperforms spirits, beer, cocktails and beer during holiday time
November 26, 2019
The latest consumer data from New York-based Nielsen CGA has revealed that Thanksgiving is the most valuable annual occasion for still wine, providing ample opportunity for local bars and restaurants expecting an influx of hometown consumers this week, it says. Wine outperforms spirits, beer, cocktails and soft drinks in that 39 percent of U.S. consumers choose to drink wine when out-of-home during the Thanksgiving period, with significant opportunity for wine-led bars as well as specific dining channels where wine and food pairings are key.
Moët & Chandon Impérial Brut, which was first created in 1869 and named “Impérial” in honor of the Moët family’s close friend, Napoleon, is celebrating 150 years of legacy with the release of its 150th Anniversary Moët & Chandon Impérial Brut.
The January premiere issue of 2020 kicks off with the Bottler of the Year profile on Refreshment Services Inc. (RSI) Key West. Readers also can clue-in on the latest developments and insight in reusable packaging, tracking technology in distribution, and new, convenient ways antioxidants are shining as ingredients. Readers also can check out new product releases, the latest in packaging, and innovations in the supermarkets space. The year in beverage has much in store, so read up now!
Check back throughout the month for additional content.