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Amanda Batula Loverboy Vaseline

ShimmerGirl pack celebrates Amanda Batula

Loverboy, Vaseline collaborate on specialty pack
Staff Beverage Industry
October 29, 2025

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.


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Getty Images

Ibotta unwraps success strategies ahead of holiday season

Ibotta's chief revenue officer shares insights on holiday shopping plans
Chloe Alverson
Chloe Alverson
October 29, 2025

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.


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Monster Energy Bad Apple

Monster Energy brings Bad Apple to America

Latest Juice Monster addition arrives just in time for Halloween
Staff Beverage Industry
October 28, 2025

Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside. Already a hit overseas, Bad Apple became one of Monster’s top new product launches in the U.K. and across Europe, the company says.


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Culture Pop and Noah Kahan

Culture Pop Soda announces partnership with Noah Kahan

Probiotic soda brand secures multi-year deal with musician
Staff Beverage Industry
October 27, 2025

The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds).


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Vive Organic Energy Shots

Vive Organic launches new wellness shots

Wellness brand expands energy platform
Staff Beverage Industry
October 27, 2025

Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.


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Red Bull Advent Calendar

Red Bull releases Advent Calendar in US

Pack includes 24 different cans
Staff Beverage Industry
October 27, 2025

For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.


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Beverage News

RNDC announces sudden passing of Bob Hendrickson

Wholesaler remembers executive’s leadership, integrity
Staff Beverage Industry
October 21, 2025

Republic National Distributing Company (RNDC) announced with deep sadness the passing of Bob Hendrickson, interim CEO and president, on Oct. 17.


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Fresh Thyme Juices

Fresh Thyme Market rolls out health and wellness trends report

Grocer identifies food, beverage products that support trends
Staff Beverage Industry
October 21, 2025

Fresh Thyme Market, in partnership with SPINS, rolled out its third annual “Top 10 Trends” report. The predictions draw on consumer insights and wellness research to offer a roadmap of the key ingredients and products that will be in high demand in grocery aisles this coming year, the company says.


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Allen Iverson

Horticulture Co., Allen Iverson launch line of hemp beverages

Lineup to roll out nationally at Circle K
Staff Beverage Industry
October 21, 2025

Horticulture Co., Knoxville, Tenn., the parent company behind the hemp THC beverage brand Tempter’s, announced the launch of global icon Allen Iverson’s new Iverson line of hemp beverages powered by Viola at Circle K.


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Monster Energy and Lando Norris

Monster Energy launches zero sugar flavor with Lando Norris

After success in Europe, Formula 1 driver's flavor hits US shelves
Staff Beverage Industry
October 16, 2025

Lando Norris Zero Sugar features a yuzu melon profile and a can wrapped in Norris’ iconic helmet design. 


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