Sales of the Made in the USA aluminum bottle donated to Direct Relief
May 26, 2020
On the heels of Memorial Day, Pathwater, Fremont, Calif., debuted it limited-edition, Made in the USA sustainable water bottle. The bottle celebrates the company’s commitment to maintaining all of its operations — from manufacturing to marketing — within the continental United States, and in doing so, provide necessary job opportunities to Americans, it says.
As a follow up to National Wine Day (May 25), St. Louis-based WINESTIQ announced that it will release a “by the bottle” offering of its “swizzle stick,” which helps remove sulfites from wine by transitioning them to sulfates.
Limited-edition bottle commemorates service members for military appreciation month
May 18, 2020
Sailor Jerry Spiced Rum, a brand of William Grant & Sons, continues its ongoing partnership with the United Service Organizations (USO) with the release of a limited-edition commemorative bottle, in conjunction with their partnership and military appreciation month. To show support of the USO efforts, Sailor Jerry and Anchor Media are donating $150,000, adding to Sailor Jerry's total contribution of $1 million supporting the USO and other military organizations since 2016.
New plant milk boasts 8 grams of protein in each serving
May 18, 2020
Califia Farms, Los Angeles, celebrated National Oat Milk Day (May 16) with the launch of Protein Oat, an enhanced line of plant milks made from pea, oat and sunflower proteins that deliver a blend of nine essential amino acids.
Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.
Foodservice chain shares progress on key sustainability initiatives
May 12, 2020
As Canton, Mass.-based Dunkin’ continues to navigate the COVID-19 health crisis, the brand has simultaneously continued to advance key sustainability initiatives to responsibly serve both people and the planet. Dunkin’ announced that 100 percent of its restaurants globally have transitioned from polystyrene foam cups to paper cups, meeting the timetable established by the brand two years ago.
Brand launches match donation for first responders
May 11, 2020
Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at AtokaWellness.com.
In the July 2020 issue of Beverage Industry, the magazine highlights how Calypso Lemonade is looking to follow up its 2019 success with more great releases. Also in this issue is the 2020 State of the Beverage Industry report, features on plant water beverages, clean label ingredients and THC usage in beverage formulations.