New creative feature Nicholas Braun dubbing brand a lighter, beer-ish type of beer
December 23, 2019
Miller64, a brand of Chicago-based Molson Coors Brewing Co., is launching a new campaign introducing its Dry-ish January, a movement focused on enjoying a lighter, beer-ish kind of beer this new year. Miller64 is a lighter, beer-ish kind of beer with only 64 calories and 2.8 percent alcohol by volume.
New energy drink launches consumer challenge on TikTok
December 20, 2019
Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.
For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.
Mississippi River Distilling’s Cody Road whiskey and bourbon edges out competition
December 17, 2019
The year might be coming to a close soon, but that doesn’t mean the innovations in the beverage market have slowed down. Across all sectors of the alcohol and non-alcohol beverage market, brand owners continue to develop products that bring joy to consumers’ lives.
Limited-edition Coconut Caramel, Thin Mint flavors available beginning Jan. 1
December 16, 2019
Canton, Mass.-based Dunkin' is ringing in the New Year with the return of two popular coffee flavors inspired by iconic Girl Scout Cookies. Under a licensing agreement with GSUSA, Dunkin' will bring back Coconut Caramel and Thin Mints inspired coffee flavors. The flavors will be available Jan. 1 through the beginning of spring 2020 at participating Dunkin' restaurants nationwide.
The April 2020 edition explores how Nestlé USA’s drives value to consumers through innovation. Readers also can find out how bars and restaurants are handling the impacts of the pandemic for the on-premise channel. Additionally, this issue highlights the latest trends impacting spirits, soft drinks, packaging materials and much more!