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Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.

Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and Manna Tree Partners (Manna Tree), who will continue on as minority shareholders in Generous Brands.

The Coca‑Cola Co., Atlanta, reported second quarter 2025 results. Additionally, as part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca‑Cola product range.

The beverage delivers a bold, culturally rooted experience in a modern, shelf-stable format containing 128-mg of natural caffeine in each can, the company says. 

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.

PepsiCo, Purchase, N.Y., announced it will introduce Pepsi Prebiotic Cola, an evolution of cola created to reflect the tastes and values of today’s cola lovers, it says. 

NielsenIQ (NIQ) released “The Halftime Report,” a beverage alcohol scorecard measuring the front half of 2025. The report found that total beverage alcohol sales are down 3% year-over-year, totaling $53 billion.

Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.