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The new bar aims to enhance the fan experience at the sports and entertainment venue with its vibrancy and innovation, the duo says.

Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal (Shaq), to become the G.B.O.A.T (Greatest Baker of All Time).

Zevia PBC, Los Angeles, released its holiday ad titled, “Break from Artificial,” taking on the weird and concerning parts of artificiality ― both in commercials and in soda. 

Sprite is partnering with Joe Freshgoods, a designer and creative director from Chicago, to launch an exclusive capsule collection that honors the message of its Obey Your Thirst campaign, which the brand reintroduced this spring. The collection includes limited-edition designed cans, as well as an array of wearable merch.

Premier specialty coffee retailer Reborn Coffee Inc., Brea, Calif., announced its readiness to mass produce its newly designed 4th Wave Cold Brew line, with production scheduled to begin in early Q1 2025 in the United States, Malaysia and Korea. 

Ahead of the holiday season, beverage-makers have launched limited-time or new products.

Schlafly Beer, St. Louis, announced the return of Christmas Ale (8% ABV), a nostalgic holiday celebratory beer that is making its return to the craft brewery’s portfolio after a seven-year hiatus. 

Maker’s Mark announced a collaboration with two-time Olympic Gold Medalist, NBA All-Star and Miami Heat starting center Bam Adebayo to launch his custom blend Bam & Marilyn’s 1 of 1. 

This year’s SupplySide West featured 19,000 registered participants. The show took place in Las Vegas from Oct. 28 through Oct. 31 and featured more than 1,500 exhibitors from more than 80 countries around the world. 

Chicago-based Circana released its new Circana Compass insights. The insights provide an update on the performance of the global food and beverage industry, as well as an outlook for the year ahead.