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Nutrabolt, Austin, Texas, announced a significant new investment in Bloom Nutrition, the approachable wellness line founded by Mari Llewellyn and Greg LaVecchia. The expanded investment in Bloom amplifies the Nutrabolt portfolio, extending its reach into new categories and usage occasions, attracting a broader consumer base, the company says. 

Unwell Hydration with Protein contains 740 mg of electrolytes and three essential B vitamins and is “the perfect way to refuel after a workout or grab a boost of protein on the go,” company says.

Amid broader declines in the wine and beverage alcohol sectors, the direct-to-consumer (DTC) wine shipping channel is set to face another difficult year, based on data from Sovos ShipCompliant and WineBusiness Analytics.

Prebiotic and probiotic beverage brand wildwonder is launching a new limited-edition flavor: Blackberry Violet. 

Dogfish Head Cocktails is making it so summer fun can continue. In celebration of its new ready-to-drink Peach Mango Rum Punch cocktail, available exclusively within its Tropical Cocktail Mix Pack, Dogfish Head will pay one consumer to extend their summertime state-of-mind. 

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

Fireball Whisky, a brand of Sazerac, Louisville, Ky., unveiled Fireball Blazin’ Apple, the brand’s first-ever flavor extension available nationwide now, year-round.

Celsius Holdings Inc. and PepsiCo Inc. announced an agreement to strengthen their long-term strategic partnership. As part of the agreement, Celsius Holdings’ Alani Nu brand will move into the PepsiCo distribution system in the U.S. and Canada.

NHL defenseman Tyson Barrie announced his retirement from professional hockey after 14 seasons. Now, Barrie has launched Chilly Ones Beer, a premium beverage brand built around the spirit of community and good times, it says.

Gold Bar Whiskey, the Official Whiskey of the San Francisco 49ers, has partnered with 49s icon and Hall of Fame quarterback Joe Montana to launch Gold Bar Whiskey “Double Gold,” a twist on a whiskey mule.