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CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.

This summer, Dunkin’ is expanding its Refreshers lineup with the Dunkin’ Pink Spritz Refresher. The fizzy, fruit-forward drink is a blend of guava, orange and passion fruit flavors with a splash of sparkling water.

The beverage alcohol industry experienced a mixed 2024 with global beverage alcohol volume down 1% but value up 1%, according to data from beverage and alcohol data and insights leader IWSR.

Brown-Forman Corp., Louisville, Ky., announced the successful completion of its Request for Proposal (RFP) process for portfolio distribution in select markets across the United States. The company named new distributors for 13 markets.

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. 

This summer, SONIC Drive-In is bringing the main character energy with a new lemonade lineup and by teaming up with three of the most talked-about authors in pop culture ― Christina Lauren, Abby Jimenez and Ashley Poston ― to help launch the collection. 

Fawn Weaver, the founder behind the Uncle Nearest portfolio of brands, has been officially inducted into the American Marketing Association New York Marketing Hall of Fame for 2025 — becoming only the third African American woman in history to receive this honor.

Milo’s Tea Co. announced three new flavors just in time for summer: Lemon Sweet Tea, Strawberry Lemonade and Raspberry Lemonade. 

Purchase N.Y-based PepsiCo announced that it has closed the acquisition of poppi, Austin, Texas, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. The transaction also includes a performance-based earnout contingent on achieving certain performance metrics.

Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., and Kingsford, Oakland, Calif., are heating summer up once again with the return of Kingsford x Miller Lite Beercoal, charcoal briquets made with real beer.