ICEE, PEEPS reunite to bring PEEPS Marshmallow-Flavored ICEE
Collaboration returns ahead of Easter for a limited time
Back by popular demand, The ICEE Co., La Vergne, Tenn., and Just Born Inc., the makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.
The spring collaboration blends ICEE’s signature frozen drink with the unmistakable marshmallow sweetness of PEEPS, it says. Last year’s launch quickly became a spring favorite, with consumers embracing the sweet twist on a seasonal classic, it notes.
“This flavor stood out as one of our most talked-about seasonal releases last spring,” said Kimmra Hingher, vice president of marketing at ICEE, in a statement. “When we see that kind of response, we pay attention. Bringing it back this year was a natural next step.”
Nicole Nimeh, licensing and direct to consumer manager at Just Born Inc., added: “For generations, PEEPS has been part of spring traditions. Seeing that flavor come back in ICEE form for a second year is a great way to continue celebrating the season with fans.”
PEEPS Marshmallow-Flavored ICEE is available at major theaters, convenience stores and retailers nationwide, including participating Target locations.
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