Beverage News

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Athletic Brewing Co., Milford, Conn., announced the second installment in its series of limited-edition brews with Netflix.

Consumers can quite literally match the boldness of their favorite cold brew and prove that the cold weather won’t stop them from enjoying it, the company says. 

Salisbury, N.C.-based Cheerwine announced the return of Cheerwine Holiday Punch. In a twist on tradition, Cheerwine also has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market.

Skrewball Peanut Butter Whiskey, a brand of Pernod Ricard USA, New York, announced a partnership with rapper Yung Gravy to “Skrew the usual” holiday traditions. For a limited time, Skrewball and Yung Gravy are releasing a limited-edition Skrewball Baster Set, “because nothing screams holiday tradition more than mom’s turkey baster.”

The kit is designed to be as spirited and bold as Carpenter herself, the companies say, with everything consumers need to craft a show-stopping cocktail in the comfort of their homes. 

Terlato Wine Group, Lake Bluff, Ill., announced Academy Award-nominated actor, No. 1 New York Times Best Selling author, and entrepreneur Taraji P. Henson has joined the Seven Daughters family as strategic adviser and creative collaborator of the brand.

The winner will be selected based on submissions scored on authenticity, originality and desperation for a true vacation away from family drama, the company says.

Paulaner USA, White Plains, N.Y., announced that Steve Hauser, president and CEO, will be stepping down at the end of the year. Hauser has helped grow the importer from a two-brand, on-premise focused portfolio to a multi-brand, multi-channel business, the company says.

Primo Brands Corp. announced the successful completion of the merger of Primo Water Corp. and an affiliate of BlueTriton Brands Inc., creating Primo Brands, a leading branded beverage company in North America with a focus on healthy hydration.

Ingredient manufacturers announce facility expansions and openings.