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PepsiCo Protein Innovations

PepsiCo strengthens protein portfolio

Innovations focus on unique needs, dayparts
Staff Beverage Industry
October 9, 2025

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.


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Coca-Cola mini-can singles

Coca-Cola adds new size for convenience stores

Format to debut in 2026 across multiple brands
Staff Beverage Industry
October 8, 2025

The Coca-Cola Co. is giving consumers a new way to enjoy their favorite beverages with the debut of the 7.5-ounce mini can as a single-serve option in convenience stores nationwide beginning Jan. 1.


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BodyArmor Choose Better

BODYARMOR enters new chapter in Canada

Sports drink brand unveils new branding, launches Masterbrand campaign
Staff Beverage Industry
October 8, 2025

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.


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Liquid Death.jpg

Liquid Death announces distribution agreement with Big Geyser

Healthy beverage company highlights 2026 beverage launch
Staff Beverage Industry
October 6, 2025

Liquid Death, Los Angeles, announced its new distribution agreement with Big Geyser, New York.


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Robert Downey Jr. and Tom Holland

Tom Holland, Robert Downey Jr. unite BERO and happy Coffee

New limited-edition drinks available exclusively at Target
Staff Beverage Industry
October 6, 2025

Sewickley, Penn.-based BERO Brewing, a premium non-alcohol beer brand co-founded by Tom Holland, and happy Coffee, Montclair, N.J., a thoughtfully sourced, slow roasted coffee brand co-founded by Robert Downey Jr., announced a unique, dual collaboration: BERO Coffee Draught and happy Eternal Hoptimist ground coffee. 


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Sazerac Logo

Sazerac Co. acquires Western Son Vodka and Distillery

Small batch spirits company joins Sazerac's robust lineup
Staff Beverage Industry
October 3, 2025

Western Son’s portfolio consists of a wide selection of vodkas and a gin.


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Vita Coco Labubu Costumes

Vita Coco releases costumes for Labubu dolls

Costumes inspired by Vita Coco Treat flavors
Staff Beverage Industry
October 3, 2025

Vita Coco is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls


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POWERADE POWER WATER

POWERADE unveils POWER WATER

New water 1st innovation in 5-plus years from brand
Staff Beverage Industry
October 1, 2025

POWERADE, a brand of the Coca-Cola Co., Atlanta, announced the launch of POWERADE POWER WATER, marking the brand’s first product innovation in over five years.


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Beverage News

Keychain establishes European footprint

Platform expands to Ireland, appoints European general manager
Staff Beverage Industry
September 30, 2025

With this recent funding and launch of AI-native product KeychainOS, the company will help local manufacturers reduce bottlenecks and manage their production cycles more efficiently, it adds.


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Diet Coke Lime

Retro Diet Coke Lime returns this fall

Limited-edition launch taps into nostalgia
Staff Beverage Industry
September 30, 2025

This fall, Diet Coke, a brand of The Coca-Cola Co., is bringing back one of its most beloved flavors, Retro Diet Coke Lime, returning to shelves nationwide Oct. 6. 


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