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Jameson_Triple_Triple_900.jpg

Jameson Irish Whiskey launches Jameson Triple Triple

Whiskey brand encourages consumers to celebrate St. Patrick's Day all season long
Staff Beverage Industry
February 27, 2025

The new whiskey is triple distilled, triple cask matured and the latest permanent addition to the brand’s portfolio. 


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Spindrift Soda

Spindrift launches Spindrift SODA

Each soft drink variety contains 20% not-from-concentrate juice
Staff Beverage Industry
February 24, 2025

Spindrift Beverage Co. Inc., Newton, Mass., announced the newest addition to its product portfolio: Spindrift SODA. Launching with five flavors — Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake ― every flavor contains 20% not-from-concentrate juice.


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Celsius Alani Nu

Celsius Holdings to acquire Alani Nu

Acquisition combines energy drink brands to create leading better-for-you, functional lifestyle platform
Staff Beverage Industry
February 20, 2025

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. 


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Nutrl_Lime_900.jpg

NÜTRL will ‘Keep It Tasty’ in new campaign, highlight new flavor

NÜTRL Lime joins lineup, latest campaign
Staff Beverage Industry
February 20, 2025

The campaign highlights NÜTRL Lime and the belief that great taste is meant to be shared.


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PKN_Zero_900.jpg

PKN launches PKN Zero pecan milk

Non-dairy milk made without gums, added sugar or other additives
Staff Beverage Industry
February 20, 2025

Austin-based pecan milk brand PKN launched PKN Zero. The new non-dairy milk is a nutritious milk with a subtle taste of roasted pecans, with a butter texture free of gums, added sugar and other additives, the company says.


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Nikola Corp. initiates Chapter 11 sale process

Company pursues value-maximizing sale transaction for operations
Staff Beverage Industry
February 19, 2025

Nikola also filed a motion seeking authorization to pursue an auction and sale process under Section 363 of the U.S. Bankruptcy Code.


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ROAR Organic Dragon Fruit Punch

ROAR Organic releases Dragon Fruit Punch variety

Hydration beverage announces partnership with Plastic Bank
Staff Beverage Industry
February 19, 2025

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.


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BroadRange Logistics launches $4 million incentive

Program aims to aid businesses, provide flexibility
Staff Beverage Industry
February 19, 2025

Designed specifically for companies that require more than 350,000 square feet of warehouse space, the initiative allows BroadRange to provide state-of-the-art facilities and empower businesses to “maintain operational control while avoiding the complexities of ownership,” the company adds.


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SimplyPop_900.jpg

Coca-Cola Co. enters prebiotic soda market

Simply Pop to debut in 5 flavors later this month
Staff Beverage Industry
February 18, 2025

The Coca-Cola Co., Atlanta, unveiled its first-ever prebiotic soda: Simply Pop. Made with real fruit juice and no added sugar, Simply Pop is launching with five flavor variants — offering support for gut health and immune function, the company says.    


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MeganTheeStallion_Tequila_900.jpg

Megan Thee Stallion launches premium tequila brand

Chicas Divertidas includes 'smooth, sultry and premium' Blanco, Reposado
Staff Beverage Industry
February 18, 2025

A dagger-pierced heart crowns the bottle, highlighting the brand’s essence: keep it cute, classy and cut-throat.


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