Ordering trends show beer tops alcohol orders for the year
December 14, 2022
Chicago-based Grubhub released its annual retrospective look at the biggest national ordering trends and eating habits of the year in a report called “2022 Delivered.” By analyzing millions of orders from diners this year, it shows that comfort inspired what consumers ate, revealing who they were in 2022, the company says.
Investment will buildout executive team, omnichannel growth
December 13, 2022
Prebiotic soda brand Poppi, Austin, Texas, announced $25 million in new financing led by CAVU Consumer Partners. The funding comes after a year of meteoric growth for Poppi, in which the brand experienced 148% increase in overall revenue and a 250% increase in online sales, it says.
The new AR experience offers chance to win decorated mini palm
December 12, 2022
Corona Extra, a brand of Constellation Brands, Victor, N.Y., is bringing Feliz Navidad festivities directly to consumers in augmented reality with its O’Tannenpalm’s Tree Lot. The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long, it says.
The limited-edition pajama sets feature built-in ‘hug simulator’
December 9, 2022
A “Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season, it says.
Company will invest $250 million to build carbon neutral distillery
December 9, 2022
Pernod Ricard announced a significant move to further leverage the strong growth and growth potential of its premium American whiskey portfolio: The American Whiskey Collective. The wine and spirit company will invest approximately $250 million over five years to build a state-of-the-art, carbon neutral distillery, with related aging warehouses in Marion County, Ky., for its fast-growing Jefferson’s Bourbon brand.
Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, and Nutrabolt announced a strategic partnership, including a definitive agreement for a long-term sales and distribution arrangement that leverages KDP’s go-to-market capabilities and a equity investment that enables KDP to participate in the value creation upside expected to be created through the strategic partnership, the company says.
Wine company's portfolio to include 24 states, District of Columbia
December 1, 2022
Accolade Wines announced that it has entered into a national strategic alignment with Republic National Distributing Company (RNDC), the second largest beverage alcohol distributor of premium wine and spirits in the United States. This partnership will expand Accolade Wines’ availability in the United States to include 24 states and the District of Columbia.
Brand invites fans to join the ‘naughty list’ with chance to win cash for holiday gifts
December 1, 2022
With the holiday season in full swing, Purchase, N.Y.-based PepsiCo unveiled its new holiday campaign featuring Lindsay Lohan and Santa inviting fans to try a surprising and naughty new twist on an old tradition with the introduction of Pilk and Cookies.
For every collectible purchased, Crown Royal Purple Bag Project donates to military
November 30, 2022
Crown Royal is removing the physical barriers of their iconic bag-packing program that may stand in the way of amazing acts of generosity and allowing people to digitally honor those most generous as part of "That Deserves A Crown,” it says. The digital collectible does not require participants to have a digital wallet, it notes.
Latest initiative focused on carbon emission reduction in digital advertising
November 29, 2022
Stamford, Conn.-based BlueTriton Brands announced teaming up with New York-based Teads, a global media platform, to launch a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices.