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Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.

Molson Coors Beverage Co. announced that Peace Hard Tea, a new line of bold and vibrant hard teas, is officially available at local convenience stores and retailers in the Southeast Region of the United States.

From the minds behind Mind Haze comes the psychedelic new 2023 edition of the Mind Haze Tropical Hazy Mixed Pack, which includes the all-new Mind Haze Tropic Rocket IPA. 

With the price of Oktoberfest brews higher than other beers, Oktoberfest beers, festivities bring big sales opportunities that many operators can capitalize on.

Angry Orchard, a brand of The Boston Beer Co., Boston, is kicking off Halloween with a new treat this year, inspired by nostalgic memories of trick-or-treating. Paying homage to the houses that hand out King Size candy bars on Halloween, Angry Orchard is releasing a King Size bottle ― clocking in at 6 liters of hard cider.

As summer comes to a close, Bell’s Brewery, Kalamazoo, Mich., announced a new beer for consumers to enjoy during the Oberon offseason: Oberon Eclipse. At 6.3% ABV, the new brew will be available starting in October through March 2024.

Making its annual autumnal return, Dogfish Head Craft Brewery’s Punkin Ale is back. For the first time in its 29-year existence, it is available in six-packs of 12-ounce cans. Part of Dogfish Head’s Art Series, a yearly collection of four beers featuring artwork by a single collaborating artist, this year's Punkin Ale boasts packaging by Natalya Balnova.

Leading North American beverage wholesaler Breakthru Beverage Group is taking a consumer-centric approach with its portfolio as premiumization takes greater shape in shopper preferences.

Loverboy introduced a new Spritz Variety eight-pack and fan-favorite Black Cherry Vanilla Sparkling Hard Tea six-pack. The retail introductions follow exceptional performance through direct sales to Loverboy consumers, the company says.