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Labatt Blue Light introduced its new fruit flavored light pilsner, Labatt Blue Light Apple.

BeatBox Beverages launched its Hard Tea flavor nationwide. As the alcohol tea space grows BeatBox brings its take with its Hard Tea showcasing the key features that make BeatBox a consumer favorite: 11.1% alcohol by volume (ABV), non-carbonated, resealable and recyclable packaging, and low sugar.

Topo Chico Aguas Frescas Hard Seltzer, a summertime special inspired by a classic staple of street markets, taquerias and restaurants, is now on shelves. Offering a modern adult take on traditional aguas frescas, the hard seltzer comes in fruit flavors like Passionfruit Mango, Citrus Tamarind, Ripe Watermelon and Hibiscus Lime.

Wormtown Brewery announced the release of their first Variety Pack. The “Be You” themed Variety Pack consists of four different IPA's each with their own style and unique flavor profile. Wormtown Brewery’s “Be You” Variety Pack is available in package stores in their local market and at their two taprooms located in Worcester, Mass., and Foxborough, Mass.

Wormtown Brewery announced the launch of its new brand, SHOOK, with two initial flavors: Cape Codder and Mai Tai.

The founders of Funky Buddha Brewery — Ryan and KC Sentz — are reacquiring their Oakland Park, Fla.-based business from Constellation Brands, Victor, N.Y. Both the Sentzs and Constellation agreed that now is the ideal time for the original owners to reclaim control of the company and focus on beverage innovation, new consumer experiences, and additional product lines.  

PERDUE announced the launch of its one-of-kind Beer Can Chicken Beer, a honey double-citrus summer ale brewed with classic grilled chicken seasonings like rosemary, thyme and pink peppercorn.

Harpoon Brewery announced the release of two new lager beers: American Flyer Light and American Flyer Lager, with $1 of each case sold going to support military families and those of fallen or disabled service members and first responders.

Seagram’s Escapes introduced its new 12-pack of margarita-inspired flavored malt beverages, featuring, Strawberry Margarita, Watermelon Margarita, Classic Lime Margarita and Prickly Pear Margarita.

Just in time for summer, HARD MTN DEW is releasing a brand-new, limited-edition variety pack. The HARD MTN DEW Baja Blast Variety Pack is a summertime exclusive 12-pack featuring HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness: HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch.