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Jones Soda Co., Seattle, has expanded into alcohol beverages with the launch of Spiked Jones Hard Craft Soda. Unique to the hard soda category, Spiked Jones is full flavor with the brand’s cane sugar formulation and elevated alcohol content, the company says.

The Boston Beer Co., Boston, announced leadership changes effective April 1. Dave Burwick will retire as president and CEO and member of the Board of Directors, with Michael Spillane to assume the president and CEO role effective upon Burwick’s retirement. Spillane is currently the lead director of The Boston Beer Co. and has been a board member since 2016.

Former brand strategist for the Boston Beer Co. Todd Simon unveiled: Hero95 Crisp Low Calorie Lager, a high-end, low-calorie, low-carb beer brewed for active lifestyles.

Tsingtao, a leading Chinese imported beer in the U.S., announced the launch of Tsingtao 0.0, a non-alcohol alternative. 

To commemorate the Kansas City Chiefs' victory in Super Bowl LVIII, Bud Light has released limited-edition championship bottles. 

Widmer Brothers introduced the brewery’s seasonal release: White Gold Hazy Lager.

Now through March 2024, Texans can purchase Yuengling Lager in special promotional packaging on 12-pack, 12-ounce cans throughout the state. 

North Coast Brewing Co. (NCBC) released its first-ever 19.2-ounce beer cans. Scrimshaw and Old Rasputin now are available in 19.2-ounce cans. NCBC also will continue to offer these beers on draft and in bottles.

Pelican Brewing Co. announced the launch of its newest release: Beak Breaker Tropical Double IPA.

Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.