Former brand strategist for the Boston Beer Co. Todd Simon unveiled: Hero95 Crisp Low Calorie Lager, a high-end, low-calorie, low-carb beer brewed for active lifestyles.

The new beer is only 95 calories and 3.6 carbs and was developed by beer industry veterans formerly of Boston Beer Co., brewers of Samuel Adams. 

With a collective 65-plus years in the industry, the expert team includes Founder Todd Simon and Head Brewer David Sipes, former brewer at Samuel Adams and cider maker at Angry Orchard Hard Cider. Together, the team is launching a crisp, refreshing, high-end new beer brand for drinkers who are looking for something more, the company says. Rich Doyle, former co-founder of Harpoon Brewery, is also involved as an advising partner, it notes.

“Our talented team of beer industry professionals and partners has created a brand in Hero95 with a vision that goes beyond the pint glass,” Simon said in a statement. “Hero95 is born from the spirit of everyday heroes. This includes both the traditional heroes who serve our communities every day and also the hero within all of us. Whether you believe it or not, everyone is a hero in their own way and that should be recognized and celebrated. To this, we say that Hero95 is ‘Brewed for the Hero in You,’ and we are thrilled to finally be able to share it with drinkers.”

Sipes added: “I’ve brewed many different beer styles in my 25-plus year career, but never one this low in calories and carbs that doesn’t compromise on flavor. Technically speaking, this is a difficult style to brew. This crisp, refreshing lager is perfect for those who are living healthy, active lifestyles and looking for a light and enjoyable drinking experience without sacrificing taste.”

The Hero95 flagship beer is the first in a portfolio of styles to be released, which will all fit into a “better-for-you” lifestyle, the company says. 

Hero95 is partnering with distributor Horizon Beverage, now available to purchase in the Greater Boston area in a six-pack of  12-ounce cans for a suggested price of $10.99- $12.99, and on draft at select bars and restaurants.