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Angry Orchard, a brand of The Boston Beer Co., is giving the people what they want this fall: more apple. To satisfy the masses, Angry Orchard is launching a new, exclusively-apple variety pack this fall: the Fireside Mix Pack. Featuring four apple flavors, including the OG Crisp Apple and some familiar favorites fit for the season.

NÜTRL Vodka Seltzer debuted its newest flavor innovation: NÜTRL Black Cherry.

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., announced its first-ever high-ABV test launch: Twisted Tea Extreme, an 8% take on its hard iced tea lineup.

Seagram's Escapes recently added five new tropical flavors within the Spiked portfolio. 

As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.

Brooklyn Brewery, Brooklyn, N.Y., unveiled a limited-edition Brooklyn Lager featuring Notorious B.I.G. in homage to his vibrant legacy and in celebration of Hip-Hop’s 50th Anniversary. This limited release of Brooklyn Lager, which is celebrating its 35th anniversary this year, delivers the same bold taste it has for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son.

Best Day Brewing announced the launch of its first, seasonal release: Electro-Lime Cerca de Cerveza.

Schilling Cider announced the launch of its newest addition to the Big Zesty lemonade cider family: Big Zesty Raspberry Lemonade.

Oskar Blues Brewery announced plans to build upon the legacy of its flagship — Dale’s Pale Ale — by adding two Dale’s-branded beers to the lineup along with a refreshed packaging featuring bold Dale’s-forward branding. Dale’s American Light Lager and Dale’s American Double IPA now will join Dale’s Pale Ale in discernable white, red and blue cans, respectively.