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Consumers’ greater interest in zero alcohol consumption months has driven the growth of low/no alcohol beverages across beer, wine and spirits, experts note.

Inspired by the upcoming film “Glass Onion: A Knives Out Mystery,” White Claw Hard Seltzer and Netflix teamed up to create a limited-edition murder mystery game: Crack the CLAW. Much like Glass Onion, the dangerously fun game mirrors a good old-fashion whodunit: you can lie and deceive as a murderer, or channel your Benoit Blanc to uncover the murderers among you.

Corona Extra, a brand of Constellation Brands, Victor, N.Y., is bringing Feliz Navidad festivities directly to consumers in augmented reality with its O’Tannenpalm’s Tree Lot. The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long, it says.

Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA NBA Team Cans to coincide with Art Basel. This year’s Michelob ULTRA NBA Team Cans are available for a limited time beginning at local beverage retailers and arenas in participating markets.

Schlafly Beer and WellBeing Brewing Co. announced the release of Match Day Light, a 35-calorie, non-alcohol (NA) English Pale Ale. 

Just in time to ring in holiday cheer, BrewDog unveiled: It’s A Beaut, a festive Pecan & Toffee Stout inspired by the iconic movie “National Lampoon’s Christmas Vacation.”

Stella Artois is collaborating with the popular card game and social platform We’re Not Really Strangers to launch a limited-edition bottle made to foster deeper human connection. The bottles feature peel-off labels that reveal questions and thought starters from We’re Not Really Strangers, such as “what’s a feeling you wish you could feel again?”

Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.

Although more of today’s consumers seek out clean label products, Owl’s Brew always believed in the idea that everyone deserves a great-tasting beverage made completely clean.

This holiday season, Devils Backbone partnered with Awkward Family Photos (AFP) to present the festive Vienna Lager Variety Pack, a “grown up” expansion to the AFP fan-fave card game.