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Two Roads Brewing Co. announced bringing a boozy twist to Philly’s water ice cups with the launch of Hard Wooder Ice.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Built inside a specialized Boeing-727 "G-Force One," operated by Zero-G and serving a variety of Truly Hard Seltzers, on board, passengers can drink Truly, while walking across the ceiling, soaring through space, and seeing their Truly cans float before their eyes, it says. 

The cider — a chipotle pineapple cider — is the latest from the cidery’s 2023 Limited Release line.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments aid category.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Circana as well as industry trends and forecasts into what’s next.

Modelo, a brand of Constellation Brands, announced the launch of its latest product innovation: Modelo Oro.

As part of the Armada, Mich.-based craft cidery’s 10^th anniversary celebrations, Blake’s Hard Cider (BHC) released two new cider flavors. Earlier this month, BHC unveiled Original and Jam Session. The two ciders will be available year-round in BHC’s 29-plus state footprint.

Chicago-based Tampico Beverages and COOP Beverage Works, the wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works, announced its TAMPICO Hard Punch Fiesta of Flavor Sweepstakes. The luxurious beach giveaway will grant two winners the grand prize of a trip for two to a tropical destination, the companies say.

Kona Big Wave, the premium island-style beer, is encouraging fans to “Bring the Aloha” with a campaign celebrating the brand’s relaunch that features a brand-new logo, refreshed packaging design and four new commercials ― all centered on a new brand world firmly rooted in Hawaii’s powerful aloha spirit.  

Labatt Blue Light introduced its new fruit flavored light pilsner, Labatt Blue Light Apple.