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Beverage NewsBeer

Bell's Brewery bids farewell to summer with the launch of Oberon Eclipse

New brew to hit shelves in October

OberonEclipse_final.png
Bell's Brewery

(Image courtesy of Bell's Brewery)

September 13, 2023

 

As summer comes to a close, Bell’s Brewery, Kalamazoo, Mich., announced a new beer for consumerto enjoy during the Oberon offseason: Oberon Eclipse.

At 6.3% ABV, the new brew is a “citrus wheat ale with notes of bright orange and cozy coriander,” the company says. As an extension of Oberon Ale, Eclipse invites fans to embrace the season, no matter the season, it adds.

“There’s nothing Bell’s fans anticipate more than Oberon season, which is traditionally from March to September. But as Midwesterners, we know the fun doesn’t have to end just because it isn’t 70 and sunny,” said Scott Powell, director of marketing for Bell’s, in a statement. “Oberon Eclipse is our way of embracing those longer nights and colder temperatures. Whether it’s using a snowbank as a beer cooler or enjoying a campfire under the stars, Eclipse invites drinkers to welcome the change in seasons with open arms — and an Oberon Eclipse in hand.”

Carrie Yunker, executive vice president of Bell’s, added: “Fans have been demanding year-round Oberon for years now, so we love when we can get a chance to give our fans — and our business partners — something they’ve been asking for. Oberon continues to be a top-performer here in the Midwest, and our retailer and distributer partners rely on that seasonal release. As we close in on national distribution this year, it’s vital that we continue to provide retailers and distributors with demand-driving products year-round."

Packaged in 12-ounce cans, Oberon Eclipse will be available to purchase in six-packs and 12-packs, in four-packs of 16-ounce cans and single serve 19.2-ounce cans, as well as in a 12-pack of bottles beginning October through March 2024.  Participating locations are set to have it on draft as well, the company notes. Eclipse also will be available in the latest seasonal variety pack from Bell’s, featuring Two Hearted IPA, Big Hearted and Best Brown, it says.

Additionally, Bell’s Eccentric Café is hosting an Oberon Eclipse release event in the Beer Garden and Back Room, on Saturday, Nov. 4, the company notes. The event is in celebration of Daylight Savings Time and gives fans the opportunity to enjoy an extra hour of their favorite beer, it says.

“A lot of people think the time change signals an end to their days of summer fun,” Yunker added. “And, while it’s true summer is behind us, we instead want to encourage fans that it’s all about perspective. With Oberon Eclipse, we’re excited to be able to offer fans an Oberon that now fits perfectly with the season.”

KEYWORDS: citrus seasonal beer wheat beer

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