Loverboy introduced a new Spritz Variety eight-pack and fan-favorite Black Cherry Vanilla Sparkling Hard Tea six-pack. The retail introductions follow exceptional performance through direct sales to Loverboy consumers, the company says. 

The new Loverboy Spritz Variety Pack, its first-ever eight-can spritz variety pack, brings three of the brand’s iconic spritz flavors ― Passion Fruit, Blueberry Lemon and Mango Peach ― together with the newer Pear Kiwi. The pack’s eye-catching new design features an ombre effect and gold-foil logo, the company notes. At 6% ABV, each spritz flavor is made with real fruit juices and zero added sugar ― all hallmarks of Loverboy’s clean ingredient, lower calorie, sophisticated taste approach, it adds. 

Additionally, Loverboy’s Black Cherry Vanilla Sparkling Hard Tea six-pack is a melding of bold black cherry and creamy vanilla in a smooth hard tea at 4.2% ABV, the company notes. Originally a hard tea variety pack exclusive, the flavor is now available in a single flavor six-pack at the urging of Loverboy’s consumer base. In fact, in a recent poll, Black Cherry Vanilla ranked first among other fan-favorite Loverboy hard tea flavors, the company says.

“We tap our DTC channel to bring new flavors to market without wholesale and retail buy-in so we can rapidly test our innovation instincts, collect feedback, and gain traction with fans. Pear Kiwi went online this spring, and our customers made it clear that they wanted more ― and the sooner the better ― so, we included it in a variety pack with three other proven flavors and made it available at retail, ASAP,” said Kyle Cooke, Loverboy’s CEO and founder, in a statement. “It’s standout new packaging doubles as POS for our retail partners and says ‘premium’ from start to finish.”

 Amanda Batula, chief brand officer at Loverboy, added: “Our Loverboy community is like family ― we’re always interacting online and listening intently to what they want. We asked which tea flavor they’d want as a standalone pack, and more than a third of our fans said Black Cherry Vanilla. Lucky for me. It’s my favorite flavor, inspired by one of my favorite sodas and it’s just perfect for cooler months.”

The new Spritz Variety Pack and Black Cherry Vanilla Tea six-pack can be found nationwide at Loverboy retailers.