New Black Cherry Vanilla Sparkling Hard Tea six-pack launches as well
Loverboy introduced a new Spritz Variety eight-pack and fan-favorite Black Cherry Vanilla Sparkling Hard Tea six-pack. The retail introductions follow exceptional performance through direct sales to Loverboy consumers, the company says.
The new Loverboy Spritz Variety Pack, its first-ever eight-can spritz variety pack, brings three of the brand’s iconic spritz flavors ― Passion Fruit, Blueberry Lemon and Mango Peach ― together with the newer Pear Kiwi. The pack’s eye-catching new design features an ombre effect and gold-foil logo, the company notes. At 6% ABV, each spritz flavor is made with real fruit juices and zero added sugar ― all hallmarks of Loverboy’s clean ingredient, lower calorie, sophisticated taste approach, it adds.