With Memorial Day just around the corner, Spritz Society, the canned sparkling cocktail brand founded by Ben Soffer, is answering consumer demands by launching its first-ever variety pack. Initially available for purchase direct-to-consumer (DTC), all four of the brand’s flavors ― Grapefruit, Blood Orange, Pineapple and Lemon ― will come together in one pack that features two cans of each flavor. The variety pack will begin to roll out into retail after the DTC launch and will be available in-store starting May 27.