Spritz Society announced its direct-to-consumer launch with a line of sparkling canned Spritz cocktails, available at www.spritzsociety.com. With a base of 100% real white wine made from grapes harvested in California, Spritz Society canned cocktails are infused with natural fruit flavors and a touch of effervescence. Produced in Sonoma, the ready-to-drink natural Spritzes will debut with four flavors: Grapefruit, Lemonade, Blood Orange and Pineapple.  Each 8.4-ounce can has 6% ABV, 120 calories, and brings a European-inspired twist, the company says.

Spritz Society, New York

Internet: www.spritzsociety.com