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Corona unveiled a limited-edition collaboration with celebrity fashion designer Talia Coles. Coined Feliz Navi-Drip, the exclusive holiday pairing consists of limited-edition holiday cans of Corona Extra and matching robes, both designed by Talia.

Athletic Brewing Co., Milford, Conn., announced that more than 200 recipients have received more than $1.6 million as part of its Two For The Trails grant program in 2023.

Labatt is taking an icy trip back to the ’90s with retro cans for the 2023-2024 hockey season. This year, as a proud partner of the Pittsburgh Penguins, Labatt is highlighting the fan-favorite, throwback Penguins jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light.

Although craft beer sales are slowing, experts note that IPAs continue to dominate the category.

In time for fall, Pelican Brewing Co. announced the launch of its new seasonal brew: Marine Haze Hazy IPA.

Harpoon Brewery announced the launch of its Spread Holiday Cheer giveaway. Golden cans are hidden in limited edition, Golden Can 12-packs of Harpoon IPA that are hitting the shelves now. 

Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community. 

Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.

Molson Coors Beverage Co. announced that Peace Hard Tea, a new line of bold and vibrant hard teas, is officially available at local convenience stores and retailers in the Southeast Region of the United States.