Tsingtao, a leading Chinese imported beer in the U.S., announced the launch of Tsingtao 0.0, a non-alcohol alternative. 

Tsingtao Premium Lager, which has experienced exceptional growth in the United States in 2023 under the guidance of its U.S. importer Paulaner USA, continues to meet the demands of its consumer base with this new, low-calorie beer, it says. Crafted using the finest ingredients and only 63 calories in each bottle, Tsingtao 0.0 offers a great tasting option for health-conscious consumers seeking an alcohol-free brew, the company notes. 

“The demand for Tsingtao Premium Lager has experienced tremendous growth over the past two years and that trend is projected to continue beyond the New Year,” said Steve Hauser, CEO and president of Paulaner USA, in a statement. “With the launch of Tsingtao 0.0, we are tapping into consumers who are reaching for non-alcoholic drinks in their bid to lower their caloric intake. Tsingtao 0.0 provides a great tasting experience, and we’re confident that consumers will enjoy it.”

Tsingtao 0.0 provides a citrus flavor with slight malty notes at the back end of the taste experience, it says.