Asahi Europe & International announced the launch of its alcohol-free beer, Asahi Super Dry 0.0%, in the U.K., Ireland, Australia, France, Sweden, the U.S. and Canada.
Asahi Super Dry 0.0% offers consumers an alcohol-free version of the super-premium brand, Asahi Super Dry, the company notes. Consumers can expect the exact same signature crisp, refreshing, super dry taste that has led Asahi Dry to be a best-selling beer in Japan, it says.
Asahi’s Master Brewers have combined pioneering Japanese brewing techniques with the finest barley, maize, hops and yeast available, the company says. The base recipe of Asahi Super Dry is taken through a process of de-alcoholisation to create the finished beer at 0.0% ABV, delivering a super-premium alcohol-free beer that matches the promise of the original to go beyond expected, it adds.
“This latest product development has been driven by our customers who are keen to moderate their alcohol intake as they pursue a more balanced lifestyle, without sacrificing the premium taste of their favorite beer, said Richard Ingram, global brand director at Asahi Europe & International, in a statement. “Asahi Super Dry 0.0% will be instantly recognizable as it is crafted with the exact same base recipe and ingredients to match the flavor profile of its signature beer. Only after the characteristic aroma and taste of Asahi Super Dry has been fully developed, is the alcohol gently removed to deliver the crisp, refreshing super dry taste.”
The unveiling of Asahi Super Dry 0.0% is part of an international roll out across eight markets over the next 12 months, the company notes. The beer will be available in bars and restaurants globally, and sold individually and in multipacks of six and 24, 330-ml bottles, as well as in four, six and 24 multipacks of 330-ml cans, it says.