To capitalize on the growing can market, Japanese brewer Asahi debuted a brand new 25.4-ounce can for its Asahi Super Dry. The brewery already experienced significant demand increases for its current 11.2-ounce can format across the U.S. market and market research has shown that consumers desire premium beer brands in varied can formats, sparking the creation of a larger version, it says. The larger can size features the iconic Asahi branding front and center, making it instantly recognizable when walking down the beer aisle. Asahi Super Dry is available in liquor stores, convenience stores and grocery stores across the United States.
Asahi Super Dry unveils 25.4-ounce can
June 25, 2021