New Packages

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With its new sleek, tall look, Watt-Ahh is ready to move with individuals who want energy and hydration on-the-go.

Geloso Beverage Group’s Clubtails brand expanded its product offerings with the launch of six of its best-selling “cocktails in a can” in 24-ounce cans.

Budweiser reintroduced its America packaging this summer. Since 2011, when Budweiser unveiled its first stars and stripes can, the brand has “raised a cold one” to summer in celebratory fashion, the company says.

Hennessy announced urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle.

Corona Extra announced the launch of its 2017 limited-edition “Legends” bottles. For the fifth consecutive year, Corona released specially wrapped, collectible 12-ounce bottles featuring six boxers.

St. Louis-based Luxco’s Lord Calvert Canadian Whisky, which previously had established a partnership with Ducks Unlimited, a leader in wetlands and waterfowl conservation, announced that as part of its continuing partnership, it is releasing a second 750-ml custom decanter, which is available this month throughout the United States. 

Matua, a New Zealand wine, is releasing its 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate and change color as a bottle is chilled to optimal drinking temperature. The label features a snowflake symbol that appears when the bottle is optimally chilled, along with a color-changing Ta Moko symbol that darkens when the wine reaches its ideal temperature.

Matua, a New Zealand wine, is releasing its 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate and change color as a bottle is chilled to optimal drinking temperature.

Sprite announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six rappers, the company says.

To help advance opportunities for women in the arts, premium-bottled-water brand LIFEWTR announced it is featuring bold and abstract designs from female artists on its Series 2 bottle labels. Released in a series of three, LIFEWTR labels change several times a year and each series supports a culturally relevant theme.