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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Indaba wine

Indaba wines unveils new label

South African wines changes to white label stock
May 16, 2016
Indaba, the flagship South African brand from Cape Classics, is getting a makeover this year. The wines have emerged with a fresh, elegant label created by premier South African designer Studio Anthony Lane, which strengthens brand communications, the company says.
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Coca-Cola Life

Coca-Cola expands Share a Coke packaging program

Music lyrics on Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life packages
May 16, 2016
As part of its Share a Coke program, The Coca-Cola Co. will strike a note by inspiring music fans across the United States to celebrate a moment, a memory, a mood or a feeling, bringing people together through the love of music, it says.
Read More
SpikedSeltzer

SpikedSeltzer now in slim cans

New format available in six-packs
May 16, 2016

Boathouse Beverage LLC announced that retailers in New York City, Long Island, Massachusetts, Connecticut, and Knoxville and Nashville, Tenn., will debut SpikedSeltzer in single-flavor six-packs of slim cans, a new format for the brand.


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Sparkling Ice tea lineup

Bold redesign for Sparkling Ice Tea

Sparkling Ice Lemonade with Tea renamed Half & Half
May 16, 2016
Sparkling Ice announced a new packaging design for its Sparkling Ice Tea product line. The new packaging features bold colors and bright fonts that are designed to reflect each of the Sparkling Ice Tea flavors and characteristics, the company says.
Read More
Budweiser America packaging

Budweiser emblazons America on cans, bottles

New packaging hits shelves May 23
May 10, 2016

Budweiser, a brand of St. Louis-based Anheuser-Busch, is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-ounce cans and bottles. 


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ZICO lineup

Zico Beverages releases larger, resealable PET bottles for coconut waters

Larger size maintains same price point as 14-ounce predecessor
April 15, 2016
Zico Beverages LLC launched a new packaging design for its portfolio of 100 percent not-from-concentrate coconut waters.
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PAC 24 oz. can

Pacifico launches first-ever can format in United States

New grab-and-go format increases visibility for brand
April 15, 2016
Constellation Brands Inc. launched Pacifico, a pilsner-style Mexican beer, in single-serve cans for the first time.
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Dogfish Head bottles

Dogfish Head Distilling Co. partners with Saxco International LLC to create new packaging

Dogfish Head launches new spirits portfolio
April 15, 2016
Dogfish Head Distilling Co. unveiled new packaging for its new made-from-scratch spirits line, which includes Dogfish Head Analog Vodka, Dogfish Head Compelling Gin and Dogfish Head Whole Leaf Gin.
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GIBC four star pilsner

Goose Island's Goose Four Star Pils now in bottles and cans

Craft beer packaging dons four stars emblematic of the Chicago flag
April 15, 2016
In conjunction with a refresh of its on-draft branding, Goose Island Beer Co. launched new packaging for its Goose Four Star Pils nationwide.
Read More
Jim Beam USA

Jim Beam announces first-ever global packaging redesign

Packaging redesign part of Make History marketing campaign
April 15, 2016
Jim Beam announced that its complete lineup of bourbons was transformed with all-new packaging. The new packaging rolled out this month in London and other parts of Europe and will hit U.S. markets this summer.
Read More
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