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The evian 200 Years Young celebration features an exclusive collaboration with Jeff Koons, introducing two limited-edition glass anniversary bottles. 

happy is expanding into the refrigerated aisle with the launch of its 48-ounce Cold Brew.

Woodford Reserve is celebrating the 250th anniversary of the United States through one of its most cherished Kentucky Derby traditions, the $5,000 Mint Julep Charity Cup program.

As the United States approaches its 250th anniversary, The Coca‑Cola Co. announced plans to commemorate the milestone through a combination of limited-edition packaging.

Jones Soda Co. announced the national rollout of Fallout-inspired Sunset Sarsaparilla 12-packs to club store locations across the United States and Canada.

Evan Williams announced its release of five highly limited Evan Williams Single Barrel Bourbon Nation Collegiate Edition bottles.

Michelob ULTRA is celebrating the FIFA World Cup 2026 with the launch of its limited-edition U.S. Soccer Jersey Pack.

Apple & Eve is expanding its lineup at select Sam’s Club locations with the launch of two new variety packs. 

Saint James Iced Tea is launching two new variety packs: the Party Pack and Paradise Pack.

-196 Vodka Seltzer is going bigger with the nationwide launch of its 710-ml (5.5% ABV) tall boy cans.