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Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors.

As the 2026 Lunar New Year approaches, Penfolds released its limited-edition Year of the Horse Bin 389 Cabernet Shiraz themed bottle.

Kavalan, Taiwan’s internationally acclaimed whisky distillery, introduced its 2026 Lunar New Year exclusive: Golden Steed & Peonies, a limited-edition gift set celebrating the Year of the Horse.

Tequila Don Julio 1942 is honoring Lunar New Year with the release of the limited-edition Year of the Horse bottle, a symbol of legacy and new beginnings. 

Butter Wines by JaM Cellars, best known for its Butter Chardonnay announced the release of ButterLight Chardonnay in cans. 

Budweiser is turning 150 and to celebrate, the brand is introducing a yearlong campaign that honors its rich history and American heritage, including a brand-new, limited-edition Heritage Can Series 12-pack .

Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

Devils Backbone Distilling Co. announced that its ready-to-drink (RTD) canned cocktail, Smash, has received a “fresh squeezed” new look.  

New England Brewing Co. (NEBCO) released its first-ever 12-pack of 12-ounce cans. The initial release, featured two of the brand’s flagship products, including Sea Hag and Fuzzy Baby Ducks. NEBCO Lager will follow in 2026.

Mockly unveiled a bold rebrand that celebrates its New Orleans spirit and modernizes the NA drinking experience, the company says.