New Packages

Casa Maestri unveils US 250th anniversary bottle

Thu, 30 Apr 2026 10:00:00 -0400

In celebration of the United States’ 250th Anniversary (1776-2026), Casa Maestri has unveiled a limited, numbered edition Añejo tequila crafted as a tribute to this historic milestone.

Mountain Dew introduces American Dew bottle

Fri, 24 Apr 2026 10:00:00 -0400

To honor its American legacy, Mountain Dew is introducing American Dew, a limited-edition wrapped can and bottle available nationwide throughout the summer.

Captain Morgan Sliced adds Colada Variety Pack

Thu, 23 Apr 2026 10:00:00 -0400

The Captain Morgan Sliced lineup is taking a mini vacation with its new Captain Morgan Sliced Colada Style Drink Variety Pack.

evian, Jeff Koons collaborate on anniversary bottles

Fri, 17 Apr 2026 10:00:00 -0400

The evian 200 Years Young celebration features an exclusive collaboration with Jeff Koons, introducing two limited-edition glass anniversary bottles.

happy adds 48-ounce size to refrigerated coffee aisle

Thu, 16 Apr 2026 10:00:00 -0400

happy is expanding into the refrigerated aisle with the launch of its 48-ounce Cold Brew.

Woodford Reserve unveils $5,000 Mint Julep Cup Program

Fri, 10 Apr 2026 10:00:00 -0400

Woodford Reserve is celebrating the 250th anniversary of the United States through one of its most cherished Kentucky Derby traditions, the $5,000 Mint Julep Charity Cup program.

Coca-Cola announces America250 mini-cans

Thu, 09 Apr 2026 10:00:00 -0400

As the United States approaches its 250th anniversary, The Coca‑Cola Co. announced plans to commemorate the milestone through a combination of limited-edition packaging.

Jones Soda expands Fallout beverage platform with new pack

Fri, 03 Apr 2026 10:00:00 -0400

Jones Soda Co. announced the national rollout of Fallout-inspired Sunset Sarsaparilla 12-packs to club store locations across the United States and Canada.

Evan Williams celebrates universities with specialty bottles

Thu, 02 Apr 2026 10:00:00 -0400

Evan Williams announced its release of five highly limited Evan Williams Single Barrel Bourbon Nation Collegiate Edition bottles.

Michelob ULTRA honors U.S. Soccer with new packaging

Fri, 27 Mar 2026 10:00:00 -0400

Michelob ULTRA is celebrating the FIFA World Cup 2026 with the launch of its limited-edition U.S. Soccer Jersey Pack.

Apple & Eve adds new variety packs at Sam’s Club

Thu, 26 Mar 2026 10:00:00 -0400

Apple & Eve is expanding its lineup at select Sam’s Club locations with the launch of two new variety packs.

Saint James Iced Tea adds 2 variety packs

Fri, 20 Mar 2026 10:00:00 -0400

Saint James Iced Tea is launching two new variety packs: the Party Pack and Paradise Pack.

-196 Vodka Seltzer debuts tall boy cans

Thu, 19 Mar 2026 10:00:00 -0400

-196 Vodka Seltzer is going bigger with the nationwide launch of its 710-ml (5.5% ABV) tall boy cans.

Waiākea Hawaiian Volcanic Beverages uses Algae Black on packaging

Fri, 13 Mar 2026 10:00:00 -0400

Waiākea Hawaiian Volcanic Beverages announced it has commercialized the use of algae-based inks for its social impact beverage products.

Jack Daniel’s, McLaren Mastercard Formula 1 team celebrate 2026 F1 Season

Thu, 12 Mar 2026 10:00:00 -0400

To kick off the 2026 F1 season, the Jack Daniel Distillery announced the debut of a new limited-edition Jack Daniel’s Tennessee Whiskey in partnership with the McLaren Mastercard Formula 1 team.

Skrewball Whiskey 100-ml cans return

Fri, 06 Mar 2026 10:00:00 -0500

Skrewball Whiskey rolled out its fan-favorite 100-ml cans, now with a refreshed look.

Pabst Blue Ribbon 99 pack gets Godzilla treatment

Thu, 05 Mar 2026 10:00:00 -0500

Pabst Blue Ribbon officially brought back its famous 99 Pack, designed for when PBR drinkers show up to own the moment, and this time it is getting the full Godzilla treatment courtesy of artist ATTACK Peter.

Evolution Fresh packaging brings functional benefits to forefront

Fri, 27 Feb 2026 10:00:00 -0500

Evolution Fresh introduced a bold look, including an updated logo and a more distinctive brand presence on shelf.

Bardstown Bourbon updates core portfolio design

Thu, 26 Feb 2026 10:00:00 -0500

Bardstown Bourbon Co. will reveal a comprehensive packaging transformation across its core portfolio this year.

Truly makes dreams come true with pack

Fri, 20 Feb 2026 10:00:00 -0500

Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack.

Sprite celebrate NBA teams, Unrivaled players

Thu, 19 Feb 2026 10:00:00 -0500

Sprite announced the launch of its new co-branded, limited-edition cans featuring select NBA teams and Unrivaled players.

Rémy Martin releases new V.S.O.P This Is My City Limited-Edition bottles

Fri, 13 Feb 2026 10:30:00 -0500

Rémy Martin announced the release of two new V.S.O.P This Is My City Limited-Edition bottles celebrating Miami and Los Angeles, highlighting the distinct cultural influence and creative spirit of each city.

Terrapin Beer’s brand refresh features artist collaborations

Thu, 12 Feb 2026 10:00:00 -0500

Terrapin Beer Co. announced a comprehensive brand refresh, which features new visual interpretations and artist collaborations across packaging, logos, taglines and more.

Whispering Angel marks 20th vintage with anniversary label

Fri, 06 Feb 2026 10:00:00 -0500

Whispering Angel celebrates its 20th vintage with an anniversary label that features Sacha Lichine’s signature alongside the iconic Whispering Angel brand mark.

Pascal Siakam adorns limited-edition Red Bull can

Thu, 05 Feb 2026 10:00:00 -0500

A new limited-edition Red Bull Energy Drink celebrates basketball star Pascal Siakam’s career and legacy in the sport.

Hiyo releases Costco-exclusive pack

Fri, 30 Jan 2026 10:00:00 -0500

Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors.

Penfolds celebrates Lunar New Year

Thu, 29 Jan 2026 10:00:00 -0500

As the 2026 Lunar New Year approaches, Penfolds released its limited-edition Year of the Horse Bin 389 Cabernet Shiraz themed bottle.

Kavalan unveils 2026 Lunar New Year exclusive

Fri, 23 Jan 2026 10:00:00 -0500

Kavalan, Taiwan’s internationally acclaimed whisky distillery, introduced its 2026 Lunar New Year exclusive: Golden Steed & Peonies, a limited-edition gift set celebrating the Year of the Horse.

Tequila Don Julio 1942 marks Year of the Horse

Thu, 22 Jan 2026 10:00:00 -0500

Tequila Don Julio 1942 is honoring Lunar New Year with the release of the limited-edition Year of the Horse bottle, a symbol of legacy and new beginnings.

ButterLight Chardonnay adds can format

Fri, 16 Jan 2026 10:00:00 -0500

Butter Wines by JaM Cellars, best known for its Butter Chardonnay announced the release of ButterLight Chardonnay in cans.