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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Avaline McCartney Bottle

Avaline, Stella McCartney partner on limited-edition bottle

Staff Beverage Industry
July 18, 2025

Avaline, the organic wine brand founded by Cameron Diaz and Katherine Power, unveiled its most stylish pour yet: a limited-edition bottle of its French Rosé, dressed in a custom design by iconic fashion designer and sustainability advocate Stella McCartney. 


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Sparkling Ice Cuties

Sparkling Ice, Cuties partner on limited-edition collab featuring mini-cans

Staff Beverage Industry
July 17, 2025

Sparkling Ice announced a limited-time collaboration with mini-cans featuring Cuties Lil’ Zipper mascot alongside the beverage’s iconic fruit-filled ice cube for two new flavors: Mandarin and Orange Cream. 


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BIOLYTE Redesign

BIOLYTE unveils brand redesign across product lines

Staff Beverage Industry
July 11, 2025

BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.


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Hampton Water Artist Series

Hampton Water introduced first of Artist Series bottles

Staff Beverage Industry
July 10, 2025

Hampton Water, the premium rosé brand, is raising a glass to creativity, community, and culture with the launch of its inaugural Artist Series. To launch the series, Hampton Water partnered with renowned New York City based visual artist Cey Adams.


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Shiner Lemonade Shandy Pack

Shiner Bock releases Shandy Lemonade Variety Pack for summer

Staff Beverage Industry
July 3, 2025

Shiner Bock released its Shiner Shandy Lemonade Variety Pack. The Shiner Shandy Lemonade Variety Pack, made with real lemonade, features flavors including consumer-favorite Lemonade and two new refreshing flavors, Mango and Raspberry, it says.


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Red Bull Dance Your Way LA

Red Bull cans honor legendary dancers

Staff Beverage Industry
July 2, 2025

Red Bull is launching a limited-edition can honoring two legendary dancers, Marlee Hightower and David “The Crown” Stalter Jr. who will be competing in the Red Bull Dance Your Style National and World Final, respectively. 


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Tree Top Rebrand

Tree Top unveils brand refresh

Staff Beverage Industry
June 27, 2025

Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging.


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Cutwater Variety Pack

Cutwater releases Red, White & Blue Cocktail Pack

Staff Beverage Industry
June 26, 2025

Cutwater launched its new Red, White & Blue Cocktail Pack, a limited-edition release of tropical rum-based cocktails. 


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Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Staff Beverage Industry
June 20, 2025

To celebrate the 50th anniversary of “Jaws,” Narragansett Beer is bringing back the 1975 retro cans, the same design that starred in blockbuster movie.


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BulletProof Redesign

Bulletproof introduces new look, evolved mission

Staff Beverage Industry
June 19, 2025

Bulletproof unveiled a bold rebrand that marks its next chapter. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel, the company says. 


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