New Packages

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Barmen 1873 Bourbon announced the launch of a limited-edition commemorative bottle in celebration of its partnership with country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.

Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider.

BeatBox Beverages is going bigger and bolder with the launch of its supersized 3-Liter party punch, available for a limited time. 

Nurri introduced a fresh, new design for its 30g Protein Ultra-Filtered Milk Shakes. This lifestyle-forward redesign reflects Nurri’s position as an everyday, household beverage that is fun, flavorful and functional, the company says. 

Lone River Beverage Co. is giving summer a zesty new release with Lemonade Splash Variety Pack. The Lemonade Splash Variety Pack features four new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. 

Prebiotic soda brand poppi has partnered with influencer Alix Earle for a limited-edition can designed by Earle herself.

Dogfish Head is honoring the Grateful Dead’s 60th, and its own 30th anniversary with a special-edition release.

Brooklyn Brewery is unveiling a bold new look for East IPA. The refreshed design highlights East IPA’s deep NYC roots and steady presence in the city’s craft beer landscape, while keeping the same balanced, citrus-forward IPA inside, it says.

Bärenjäger Honey Liqueur introduced distinctive new packaging for core expressions Honey Liqueur and Honey Bourbon.

FIJI Water is celebrating summer with its new campaign spotlighting its iconic source story, the introduction of a 700-ml bottle, and a series of limited-time offers.